Product Information Management

Ensure a good flow of product information in your online store - decide to implement a PIM system

Do you have a very wide assortment of products and notice that manual corrections (in their descriptions, photos, technical documentation, etc.) take up a good part of your employees' working day? Information about your products is scattered in many places, which sometimes causes difficulties in finding all of them and putting them together? Are you selling through several different channels (online store, social media, mobile app, printed catalogs), and the need to adjust how product information is presented only translates into more and more data chaos? Fortunately, there is a solution to solve all these problems - a Product Information Management system (PIM).

gathering all the data in one place,
granting access to information to any authorized person,
integration with the sales channels you use.

zakładka z sezonowymi wyprzedażami na portalu Volcano

PIM - a central database of your online store

The ever-increasing number of stock-keeping units (SKUs), diversified sales channels, or a product offering characterized by numerous variables can sometimes become the nightmare of an online store. Of course, this kind of business development (in terms of products and related data, including prices, labels, graphics, or descriptions) is positively perceived by both customers and owners, but it also has another side. This is because such a situation increases the risk that, through inattention or an error due to manual data entry, a customer will receive incorrect or inconsistent information in the chosen sales channel.

With help at such a time comes the PIM system, which allows us to centralize product data, update it and send it in the right form to each of our sales channels. Fast, convenient, and simple - thanks to the automation provided by this technological solution!

What data does the PIM system collect?

names, titles, descriptions, product codes,
classification: labels and categories,
technical specifications,
graphics and videos related to the product,
prices,
customer reviews,
translations,
additional product-specific information.

Does such optimization sound tempt to you?

In sales, which is based on building a good Customer Experience, an effective help will be PIM, which will take care of always up-to-date and consistent product information

PIM implementation - when should you go for it?

There is no single answer to the question "is PIM for everyone?" - because it all depends on the type of business, development plans, current costs of managing the product base, and many other factors. However, it is possible to mention a few entities at specific moments in the development of eCommerce business, which can significantly improve their product information management processes. For whom will PIM definitely work?

medium and large online stores with extensive product offerings,
customers with big growth plans for their eCommerce,
companies that plan to expand abroad,
entities using numerous sales channels (both online and offline) ,
organizations that care about the maximum improvement of the processes taking place,
eCommerce with products that require frequent description updates.

strona produktowa z kominkiem na portalu Kratki

What can a PIM implementation bring to an online store?

It's time to move on to the most important issue of interest to any store owner or eCommerce specialist - the benefits that implementing such a system will bring to your eCommerce. It should definitely be said that their catalog is open, and the achievement depends on the type of business, industry, or the number of processes taking place. However, it is possible to list a few effects that you will observe in your online store. Will you test, whether in yours too?

01. Process optimization

Gathering all product information in one place (a database to which all authorized persons have access) makes managing it significantly easier. What's more, PIM systems can be very easily integrated with the sales platform in use, as well as ERP, CMS, or CRM

02. Reduced time-to-market

A smooth and efficient product launch process (due to the ability to share product information at once across all sales channels) allows you to stay ahead of the competition or increase your product range in a short period of time, providing support in a short product life cycle situation

03. Refined product information

Consistency and detail in all product cards (in terms of descriptions, graphics, reviews, etc.) help to improve the shopping experience of customers in your online store, reducing the risk of cart abandonment. Moreover, it has a positive effect on the positioning of your site

04. Optimize distribution in every sales channel

Providing the same product information in each sales channel through the use of a single database guarantees correctness and fit with the form of the communication, according to the omnichannel concept

05. Saving time

Reducing unnecessary work for the team through partial automation provides the opportunity to reallocate time resources to, for example, expanding the assortment or improving products

06. Cost reduction

Reducing the number of complaints and returns (by making the same, relevant information available in each channel) can lower eCommerce costs and, in the process, resulting in a more positive corporate image

PimCore - a system that will allow you to do more

Have we convinced you that PIM is the perfect solution for your online store? If so, you are now surely wondering which solution you should opt for among the available options on the market - and we have a ready answer to such an unasked question, too! Our recommendation: PimCore. Curious why?

01/System open-source

PimCore means zero cost per license - that certainly encourages you to use this solution, doesn't it?

02/Large community

PimCore is used by more than 80,000 companies worldwide. It has gathered a large community around it, which is responsible for the development of the product, available in an open-source model

03/Scalability

PimCore meets your business development needs by accepting unlimited product and digital data

04/Combining the functions of different systems

PimCore is not only PIM, but also DAM, DXP, MDM, and CDP, which eliminates the need for some integrations.

05/Ease of data integration

Thanks to the "connect anything" architecture, PimCore easily integrates an unlimited amount of data (regardless of the file format), and thanks to the API - with external systems (CRM, ERP, among others).

06/Elasticity

PimCore allows the data structure to be tailored to the needs of a specific business

01. What is a PIM system?

PIM is a system that is used to manage product information, which works well in both B2B and B2C industries. It allows you to control all the data about each product available in your online store (from the description, through graphics and price, to technical specifications or language versions). It serves to streamline and automate ongoing processes that are carried out by more than one team.

02. Why implement PIM in an online store?

Tailored to the needs of a given business, PIM ensures consistency of information about available products in each sales channel that is used in daily operations (online store, social media, printed materials, mobile applications). It facilitates the input of up-to-date information, streamlining the company's processes - especially when there are more people or teams responsible for product management.

03. In what situation will PIM work?

PIM is a tailor-made solution for such online stores that have a wide assortment, use more than one medium to promote products, or have products with complex specifications and in different variants. It is also useful when we are doing business abroad and we need product information in other languages (descriptions, photos tailored for a specific market). It provides support when there are problems with manually filling in data, and storing all information in one place.

04. Is it worth investing in PIM systems with a narrow product mix?

Although PIM is said to work well for large online stores with a wide assortment of products, it is not the case that only the number of products in eCommerce matters. The way of doing business should also be taken into account - for example, if you are running a B2B business and make products available to customers in eCommerce through an API, an excessive number of inquiries sent can slow down the store. Having a PIM system can carry out the process from the store.

05. How does the PIM system work?

The functionalities of the PIM system allow the collection, completion, administration (editing), and sharing of product data in selected sales channels. Performing such tasks is possible thanks to the creation of a single central database, which can be done through integration with external IT systems used so far.

06. What is the difference between PIM and PimCore?

Product Information Management (PIM) provides a centralized database for effective product information management ( thanks to, among other things, the ability to share the same data simultaneously across all sales channels automatically). PimCore, on the other hand, is one of the most popular PIM systems used by companies around the world. It is available in an open-source model, and a very large community takes care of its development.

Better product information management in eCommerce?Contact us and see what we can achieve together

eCommerce platform

Additional Integrations

Projects by technology

Other services

PIM

PIM system for product information management - omnichannel sales support

Experience proven with sucessful projects

What possibilities will PIM provide you with?

PIM - a central database of your online store

In sales, which is based on building a good Customer Experience, an effective help will be PIM, which will take care of always up-to-date and consistent product information

PIM implementation - when should you go for it?

What can a PIM implementation bring to an online store?

PimCore - a system that will allow you to do more

01/System open-source

02/Large community

03/Scalability

04/Combining the functions of different systems

05/Ease of data integration

06/Elasticity

Because it's better to ask in advance than to wonder...

Advox Sp. z o.o.

Services

Product

We are partners