Marketing

ACP in eCommerce: a new AI-driven sales channel. Although shopping through ChatGPT may sound futuristic, the Agentic Commerce Protocol is a real, tangible technology that’s reshaping how users search for and purchase products online. In this article, we explain how ACP works, what opportunities it brings to online stores, and what you should start preparing today to avoid falling behind when AI becomes the new shopping interface.

Will TikTok Shop change the rules of eCommerce? This new feature enables in-app purchases, shortening the customer journey to a minimum. In this article, we explore the benefits, integrations, costs, and real success stories from brands already generating up to 60% of their sales through TikTok. Learn how to prepare your store for the rise of social commerce – before your competitors do.

The Single Economy is a fast-growing trend reshaping the rules of eCommerce. Solo consumers shop more often but in smaller quantities, value convenience, quality, and a personal touch. Learn how to tailor your online store to meet the needs of single-person households and build lasting loyalty.

ROI, ROAS or return ratio - these are other indicators that are important when analyzing the successful operation of an online store, which we present in the second part of the series of articles dedicated to this issue. Read now and find out what information can prove valuable from the perspective of eCommerce development!

Conversion rate, average cost of customer acquisition or number of abandoned shopping carts - what else should you pay special attention to when you want to develop your online store? Learn about the 5 basic rates you should analyze on a regular basis when running eCommerce! You will learn about 5 of them by reading this article!

Social media is definitely a phenomenon of the 21st century. It's hard to answer conclusively why we use them so eagerly, but what is certain is that we expect more and more from them. What if, while scrolling through Facebook, we could conveniently shop? That's exactly what social commerce guarantees! Learn about the benefits that social media sales will bring to your online store.

Check which marketing automation tools are worth using to improve your e-business processes. Compare available solutions, discover their benefits and learn how to create scenarios - all from the latest article on our blog!

How can B2B or B2C eCommerce use Twitter in their daily operations? We answer this question in the latest part of our "eCommerce Support" series, in which we reviewed the most important social media. Check out if you're wondering how to run your company's Twitter feed.

Are you converting the number of abandoned shopping carts into lost profit? Wondering why a customer is coming to your website but not making a purchase? Do you see a low open rate of emails sent to newsletter subscribers and can't figure out what you're actually doing wrong?

How to pay attention to and exploit the possibilities of TikTok in your e-commerce strategy?