API integrations | PIM, CMS, WMS, ERP

API Integrations
- connect and automate

API integrations are key to expanding your e-store with external systems and tools, ensuring seamless communication and data exchange between them.With this approach, you can grow and optimize your business, avoiding the need for costly rebuilding of the entire platform. Find out why this solution is worth considering!

API is a set of rules that enable efficient communication between different systems without the need to modify them. This means you can integrate independent systems, such as PIM, CRM, ERP, or marketing automation tools, without interfering with their internal structures. As a result, your eCommerce platform becomes more flexible and scalable.

API integrations provide:

  • automation of secondary tasks,
  • data accuracy and consistency
  • scalability and flexibility of eCommerce.

API Integrations - what systems can we integrate with your eCommerce?

An online store today is much more than just a well-designed eCommerce platform – it's a complex environment where integrated systems support sales and optimize key processes. The versatility of API makes it the preferred solution for companies around the world –research by CA Technologies shows that as many as 88% of large organisations use APIs to connect their systems.

Discover how API can support the growth of your business!

Why choose API?

Always up-to-date data, synchronised pricing and promotions across all sales channels, self-updating inventory levels – all this (and much more) can be achieved by integrating your platform with appropriate external systems using API. API integrations allow for the automation of key processes, increased management efficiency, and improved customer experiences. Find out why else you should consider implementing API in your online store!

01 / Optimization of daily tasks

Integrating systems allows for managing all processes from one place (often collectively using bulk API), which significantly streamlines daily operations and minimises the time spent managing different systems.

02 / Scalability

Thanks to API integrations, you can gradually expand your platform with new systems or functionalities without the need to rebuilding the entire environment. This allows for flexible adaptation to the growing needs of your business.

03 / Data accuracy

API ensures that information is automatically updated in real time across all connected systems. Data can be exchanged synchronously or asynchronously with individual systems, helping to avoid errors and minimise the risk of inaccuracies.

04 / Extended functionalities

With API integrations, you can not only expand the platform with comprehensive management systems but also individual functionalities such as data analysis modules, marketing automation, or customer service chatbots.

05 / Security

Properly integrated systems enhance data security by enabling better control over information flow and protection against unauthorised access. APIs can be equipped with advanced security mechanisms to safeguard your data.

06 / Personalization

API integrations allow customization of the system for both management and customers. This enables the creation of personalised solutions that better meet the specific needs of your company and customers.

API Architecture - how does the API integration process work?

Wondering how the API integration process works in practice? See how we do it at Advox.

First, we focus on analysing your needs and, based on that, develop the best solution. Then, we get to work – we create the API from scratch or adapt an existing one, connecting the selected systems with your platform. Depending on your requirements, we refine the API, for instance, by creating a stable environment to handle the flow of hundreds of thousands of data points. To ensure that the integrated systems work flawlessly, we conduct two types of tests – manual (performed manually by a tester) and automated (using automation tools based on test scripts written by the tester).

As a result, the integrated systems work seamlessly, allowing you to enjoy greater platform efficiency and better customer service. Check out what a sample API architecture based on the Magento platform might look like.

Pimcore for online flower shop: how did API integration with Pimcore improve the management of thousands of products?

Poczta Kwiatowa is the largest online flower shop in Poland, operating not only domestically but also in as many as 140 countries worldwide. Running this type of business requires continuous and precise updating of product information – specifically, over 60,000 products that change seasonally and are sold through 5 sales channels. The implementation of the Pimcore system integrated via API with the Magento sales platform significantly improved content management by centralising product information, enhancing price management, SEO support, and flexible content adaptation for various sales channels in multiple languages. The results? Thanks to the new solution, Poczta Kwiatowa achieved greater operational efficiency, improved customer experience, and a solid foundation for further growth in the global market.

We know API - why choose to work with Advox?

Are you looking for an IT partner who will not only professionally handle API integration but also advise on the best solutions, fully understanding the specifics of your business? At Advox Studio, we've been creating effective sales platforms for clients from various industries for over 15 years. So, whether you need a simple integration, API development from scratch, or integration for systems processing large volumes of data (e.g., 500,000 product SKUs) – we have the experience to help you gain real benefits. Find out what else sets us apart.

01. Technology stack

We evolve in multiple technologies to use those that will work best for your project

02. Complex support

From implementation to maintenance and development – we provide full support at every stage.

03. B2B & B2C Experience

We have completed over 200 eCommerce projects for clients in Poland and abroad.

04. More than eCommerce

Does your business go beyond the online retail industry? No problem – we will create a dedicated project for you.

05. Individual approach to the project

We treat every project uniquely, tailoring solutions to the specific needs and goals of the client.

06. Understanding the trends

We stay up to date with industry trends. We create projects with changing trends in mind.

The most important things you need to know about API integrations in a nutshell

01. What is API?
02. What are the types of APIs?
03. How long does API integration take?
04. Which API integrations are most often conducted in eCommerce?

Enhance your eCommerce the way you need with APIs

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