PimCore - PIM system for your online store

PimCore is a product information management software that allows you to store in one place all the necessary data (sales, marketing, and technical) related to the products you offer. It is available in an open-source version (with no licensing costs), so it can be modified for your own needs and extended by a community with more than 80,000 users in 56 countries around the world. It features high flexibility and scalability and can be used intuitively with Drag&Drop functionality. It supports businesses in providing correct and up-to-date information about available products regardless of which channel and device the user is using.

Using a single database that contains all the required product information is an excellent way to make your online store's business processes more efficient. Using PimCore, you get, first of all, the assurance that every person and every department (sales, marketing, production, etc.) has access to the same and fully up-to-date product information. Thus, you can ensure that the correct data is made available in every sales channel - both online and offline, so you take proper care of your customers' experience. And what do you gain this way from a business point of view? Saving resources (especially your employees' time) and reducing costs (lower percentage of returns and complaints).

To answer this question, you should start with another issue - whether you need PIM, that is, Product Information Management. It's worth opting for such software, first of all, if you have a very wide range of products and notice that managing information about them (e.g., manual entry and modification) consumes too many resources (especially time). PIM also becomes useful when you use numerous sales channels and care about displaying up-to-date, refined information in each of them. Moreover, it works well for specific or highly differentiated products that require detailed descriptions.

So why should you choose PimCore and not other software? First of all, because of its high flexibility and scalability, which will allow you to meet the development goals you have set. The system will also provide support if you decide to expand abroad, as it is equipped with an automatic translation function (20 available language versions). Also important is the open-source availability, which allows you to develop and modify the program according to your own needs.

PimCore is not only PIM (adding, modifying, and collecting product information) but also DAM (storing digital data, e.g. graphics, video images), MDM (managing data not only about the product but also customers, locations, assets, partners, or vendors), CDP (storing customer data from various sources) and DXP (delivering relevant content across all sales channels). Moreover, thanks to communication through APIs, PimCore integrates seamlessly with external software such as ERP, WMS, or CMS.

PimCore provides a central database in which product data from various types of files (XML, CVS) are collected. Further elements can be added to the product data (thanks to the use of Drag&Drop functions) - photos, graphics, videos, content, etc. The information is made available to sales channels via API. Importantly, access to the system can be assigned to any person or an entire team.