Take care of your customers' shopping experience by turning your store interface into a sales magnet
Conducting a UX (User Experience) audit for an online store entails a thorough examination of the user's experience while navigating through the store. The primary aim is to pinpoint issues and harness opportunities to enhance customer contentment. Consequently, a UX audit can boost conversion rates, elevate customer involvement, and amplify sales.
A UX audit of an online store is a way to increase online efficiency for any business. Conducting it directly increases the conversion rate, by improving usability and making the shopping experience easier and more intuitive. By better understanding your customers' needs and expectations, your store can become more tailored to their requirements, leading to greater loyalty and profits in the long run.
Understanding how users use an eCommerce store is critical to its success. A UX audit is a process in which experts in eCommerce evaluate a product for usability, accessibility, and overall quality of user experience. The process helps companies understand where problems may exist and how to fix them to ensure the best possible experience for users. The entire audit process has several stops where the following objectives are met.
Designing eCommerce stores requires consideration of many aspects to ensure a positive shopping experience for users. Unfortunately, there are some mistakes that are often made in the area of UX when creating online stores. Here are some of the most common mistakes:
A confusing navigation structure, an overly complex shopping route, or incorrectly positioned navigational elements can perplex users, making it challenging for them to locate the products they desire.
Components such as buttons or links situated too closely can result in unintentional clicks, leading to user frustration.
The spacing between components on a page should be evenly distributed. Overlapping elements can complicate site usability and adversely impact the user experience.
Complex layouts, unsuitable labels, or unclear icons can leave users struggling to comprehend how to navigate an online store.
If an e-store's design significantly diverges from the customary standards users are familiar with, it can confuse and disorient them during shopping.
Incorrectly displayed information, absence of clear images, or incomplete product details can influence users' purchasing decisions and dissuade them from further browsing.
A UX audit brings real and visible results that can be expressed in numbers. At one of our clients in the writing industry, after conducting a UX audit and implementing the suggested changes, sales results, the number of conversions and the value of orders improved significantly. The conversion rate, increased by almost 60% compared to the previous year. What's more, the number of transactions improved by 40%, and the average order value increased by 13% over last year. Moving away from the numbers, it is worth mentioning the non-financial values that the audit brought, namely improved customer relations and an increase in the number of returning customers. The store received significantly more positive feedback, and the number of negative messages to the customer service department decreased significantly.
UX audit of your online store?See what benefits it will bring - write to us