UX Audit | Advox Studio

Conducting a UX (User Experience) audit for an online store entails a thorough examination of the user's experience while navigating through the store. The primary aim is to pinpoint issues and harness opportunities to enhance customer contentment. Consequently, a UX audit can boost conversion rates, elevate customer involvement, and amplify sales.

A UX audit of an online store is a way to increase online efficiency for any business. Conducting it directly increases the conversion rate, by improving usability and making the shopping experience easier and more intuitive. By better understanding your customers' needs and expectations, your store can become more tailored to their requirements, leading to greater loyalty and profits in the long run.

Increase sales
Save time and money
Avoid expensive mistakes
Increase customer satisfaction

Identifying shopping barriers and removing them makes the shopping path smoother and the store fully functional on all devices. Overall, this increases customer satisfaction and improves search engine ranking.

Signals that your store needs a UX audit

01. High percentage of single store views without interaction

02. Low session time on the site

03. Low percentage of returning users

04. High bounce rate

05. High percentage of shopping cart abandonment

06. High number of inquiries to customer service

How does the UX Audit process work?

Understanding how users use an eCommerce store is critical to its success. A UX audit is a process in which experts in eCommerce evaluate a product for usability, accessibility, and overall quality of user experience. The process helps companies understand where problems may exist and how to fix them to ensure the best possible experience for users. The entire audit process has several stops where the following objectives are met.

01

Defining audit goals

Understand why the audit is being conducted and what the desired outcome is. Do we want to solve specific problems reported by users or conduct a comprehensive assessment of the online store?

02

Collection of materials

Gather all relevant materials, such as analytical data, user feedback, usage scenarios, existing design guidelines, etc.

03

Data analysis

Searching available data (e.g., from analytics tools) to understand how users are using the product and where problems may exist.

04

Heuristic evaluation

Evaluate the interface against known usability principles and good design practices, identifying potential problems.

05

Usability tests

Conduct tests with real users to see how they handle the interface and where there may be difficulties.

06

Preparing recommendations

Based on the collected data and observations, we prepared a list of recommendations to help improve UX.

07

Prioritization of recommendations

Not all problems found may be equally crucial. It is important to prioritize among the recommendations, taking into account the impact on users and the cost and complexity of implementation.

08

Presentation of results

Discuss findings and recommendations with the team, product owners and other stakeholders.

09

Corrective action planning

Based on the audit results and priorities, if the client wishes, we set up an action plan to implement the recommended changes.

10

Monitoring and evaluation

Once changes are made, it is important to monitor their impact on UX and make further adjustments as needed.

The most common UX mistakes made when designing stores

Designing eCommerce stores requires consideration of many aspects to ensure a positive shopping experience for users. Unfortunately, there are some mistakes that are often made in the area of UX when creating online stores. Here are some of the most common mistakes:

01/Navigational issues

A confusing navigation structure, an overly complex shopping route, or incorrectly positioned navigational elements can perplex users, making it challenging for them to locate the products they desire.

02/Closely positioned elements

Components such as buttons or links situated too closely can result in unintentional clicks, leading to user frustration.

03/Overlapping components

The spacing between components on a page should be evenly distributed. Overlapping elements can complicate site usability and adversely impact the user experience.

04/Absence of intuitiveness

Complex layouts, unsuitable labels, or unclear icons can leave users struggling to comprehend how to navigate an online store.

05/Straying from the norm

If an e-store's design significantly diverges from the customary standards users are familiar with, it can confuse and disorient them during shopping.

06/Product card errors

Incorrectly displayed information, absence of clear images, or incomplete product details can influence users' purchasing decisions and dissuade them from further browsing.

How UX Audit can improve sales - case study

59% +

Revenue

58% +

Conversions

41% +

Transactions

13% +

Order value

A UX audit brings real and visible results that can be expressed in numbers. At one of our clients in the writing industry, after conducting a UX audit and implementing the suggested changes, sales results, the number of conversions and the value of orders improved significantly. The conversion rate, increased by almost 60% compared to the previous year. What's more, the number of transactions improved by 40%, and the average order value increased by 13% over last year. Moving away from the numbers, it is worth mentioning the non-financial values that the audit brought, namely improved customer relations and an increase in the number of returning customers. The store received significantly more positive feedback, and the number of negative messages to the customer service department decreased significantly.

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eCommerce UX audit

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errors in your online store
to sell more

What is a UX audit?

Why is it important to do a UX audit?

Identifying shopping barriers and removing them makes the shopping path smoother and the store fully functional on all devices. Overall, this increases customer satisfaction and improves search engine ranking.

Signals that your store needs a UX audit

How does the UX Audit process work?