Ensure a good flow of product information in your online store - decide to implement a PIM system
Do you have a very wide assortment of products and notice that manual corrections (in their descriptions, photos, technical documentation, etc.) take up a good part of your employees' working day? Information about your products is scattered in many places, which sometimes causes difficulties in finding all of them and putting them together? Are you selling through several different channels (online store, social media, mobile app, printed catalogs), and the need to adjust how product information is presented only translates into more and more data chaos? Fortunately, there is a solution to solve all these problems - a Product Information Management system (PIM).
The ever-increasing number of stock-keeping units (SKUs), diversified sales channels, or a product offering characterized by numerous variables can sometimes become the nightmare of an online store. Of course, this kind of business development (in terms of products and related data, including prices, labels, graphics, or descriptions) is positively perceived by both customers and owners, but it also has another side. This is because such a situation increases the risk that, through inattention or an error due to manual data entry, a customer will receive incorrect or inconsistent information in the chosen sales channel.
With help at such a time comes the PIM system, which allows us to centralize product data, update it and send it in the right form to each of our sales channels. Fast, convenient, and simple - thanks to the automation provided by this technological solution!
What data does the PIM system collect?
Does such optimization sound tempt to you?
There is no single answer to the question "is PIM for everyone?" - because it all depends on the type of business, development plans, current costs of managing the product base, and many other factors. However, it is possible to mention a few entities at specific moments in the development of eCommerce business, which can significantly improve their product information management processes. For whom will PIM definitely work?
It's time to move on to the most important issue of interest to any store owner or eCommerce specialist - the benefits that implementing such a system will bring to your eCommerce. It should definitely be said that their catalog is open, and the achievement depends on the type of business, industry, or the number of processes taking place. However, it is possible to list a few effects that you will observe in your online store. Will you test, whether in yours too?
Gathering all product information in one place (a database to which all authorized persons have access) makes managing it significantly easier. What's more, PIM systems can be very easily integrated with the sales platform in use, as well as ERP, CMS, or CRM
A smooth and efficient product launch process (due to the ability to share product information at once across all sales channels) allows you to stay ahead of the competition or increase your product range in a short period of time, providing support in a short product life cycle situation
Consistency and detail in all product cards (in terms of descriptions, graphics, reviews, etc.) help to improve the shopping experience of customers in your online store, reducing the risk of cart abandonment. Moreover, it has a positive effect on the positioning of your site
Providing the same product information in each sales channel through the use of a single database guarantees correctness and fit with the form of the communication, according to the omnichannel concept
Reducing unnecessary work for the team through partial automation provides the opportunity to reallocate time resources to, for example, expanding the assortment or improving products
Reducing the number of complaints and returns (by making the same, relevant information available in each channel) can lower eCommerce costs and, in the process, resulting in a more positive corporate image
Have we convinced you that PIM is the perfect solution for your online store? If so, you are now surely wondering which solution you should opt for among the available options on the market - and we have a ready answer to such an unasked question, too! Our recommendation: PimCore. Curious why?
PimCore means zero cost per license - that certainly encourages you to use this solution, doesn't it?
PimCore is used by more than 80,000 companies worldwide. It has gathered a large community around it, which is responsible for the development of the product, available in an open-source model
PimCore meets your business development needs by accepting unlimited product and digital data
PimCore is not only PIM, but also DAM, DXP, MDM, and CDP, which eliminates the need for some integrations.
Thanks to the "connect anything" architecture, PimCore easily integrates an unlimited amount of data (regardless of the file format), and thanks to the API - with external systems (CRM, ERP, among others).
PimCore allows the data structure to be tailored to the needs of a specific business
Better product information management in eCommerce?Contact us and see what we can achieve together