Advox blog - news from the world of eCommerce

In 2025, Buy Now, Pay Later (BNPL) is no longer a novelty - it has become a standard, boosting average order value by up to 40% and reducing cart abandonment rates. This article explores why deferred payments are gaining popularity, their tangible impact on sales and customer loyalty, and the challenges posed by upcoming EU regulations. We also discuss forecasts showing that within two years, BNPL could account for over 25% of all online transactions.

The cost of implementing Magento in 2025 depends on many factors – from the billing model and functionality scope to the level of customization. This article analyses what can be achieved with budgets of PLN 200k, 500k, 1M, and beyond. We explain how to choose between fixed price and time & material models, outline current hourly rates, and show when to opt for a ready-made PWA theme versus a fully custom solution. A practical guide to Magento implementation costs and scenarios that helps you plan your eCommerce investment with confidence.

Hyva is a lightweight, modern frontend for Magento 2 that combines performance with digital accessibility. This article explains how Hyva helps achieve high Core Web Vitals scores, simplifies compliance with WCAG 2.2, and delivers a modern design without compromising speed. We present data, case studies, and real results. Learn how Hyva could become the competitive edge your eCommerce needs.

Generative search engines are reshaping the rules of eCommerce. More often, it’s AI – not traditional search engines – deciding which content users see. This article explains what GEO (Generative Engine Optimization) is, how language fluency impacts brand visibility in AI-generated answers, and why data, quotes, and a coherent narrative can boost content citation rates by up to 40%. It’s a guide to strategies that can help your store thrive in the new search ecosystem.

Will TikTok Shop change the rules of eCommerce? This new feature enables in-app purchases, shortening the customer journey to a minimum. In this article, we explore the benefits, integrations, costs, and real success stories from brands already generating up to 60% of their sales through TikTok. Learn how to prepare your store for the rise of social commerce – before your competitors do.

The Single Economy is a fast-growing trend reshaping the rules of eCommerce. Solo consumers shop more often but in smaller quantities, value convenience, quality, and a personal touch. Learn how to tailor your online store to meet the needs of single-person households and build lasting loyalty.

Returns in e-commerce are no longer the exception — they’re a daily challenge for profitability. Learn how to regain control with a proven strategy: from prevention and automation to fraud detection. Real market examples, data, and practical solutions.

Smartphones have become central to consumers' daily lives, making mCommerce essential to successful e-commerce. Find out exactly what mobile commerce is, why its significance is growing, and how to build an effective mobile version of your online store.

Numbers don’t tell the whole story, but they can reveal the actual condition of your eCommerce. That's why it's important to regularly monitor KPIs, which allow you to track the effectiveness of your sales and marketing activities. Find out which data you should analyse to continually improve and grow your online business. Read the article!

Magento vs Shopify? Find out which eCommerce platform better fits your business needs – from cost and scalability to support and flexibility.