Omnichannel, or multichannel, is a term that is gradually gaining popularity. The way of selling involving the use of many possibilities of access to the customer within one brand has been naturally forced by customers.
One of the more frightening effects of the pandemic scare has become...a flood of articles devoted to the impact of COVID-19 on the state of the economy....
Selling online has never been so easy. The new generation of consumers are people who make their purchasing choices impulsively, and increasing the number of points of contact between advertising and Internet users seems to be necessary if brands think about increasing product sales.
Jak wynika z raportu “E-commerce w Polsce w oczach internautów” za rok 2019, aż 55% badanych uważa, że czynnikiem motywującym do częstszych zakupów w Internecie mogłyby być niższe koszty dostawy.