01/22/2021
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Why is Magento so popular?

When looking for reliable software to facilitate the management of an online store, many entrepreneurs eventually come across Magento. Why, after trying out the functionality of this platform, it turns out that this solution meets their expectations?

Online store infrastructure support

Since 2020, Magento Commerce has had the support of a technological giant, which is undoubtedly Adobe, the company responsible for such programs as Photoshop, Illustrator, and Adobe Premiere. Thanks to the establishment of this cooperation, the operation of individual functions has been made more consistent, and much more resources are allocated to the development of the software. The partnership has also enabled the creation of a better infrastructure for managing files in the cloud.

The amount of data needed to operate an e-commerce site can exceed the available volume of servers purchased. Handling thousands of product indexes we must take into account page load speed, which is difficult to achieve with extensive resources. Magento Commerce supports the mechanism of scaling the online store environment, allowing it to expand the assortment almost unlimitedly, while avoiding the risk of errors. And you have to remember that with increasing competition, even a single downtime can discourage a customer from buying from a particular store.

In addition, increasing the capacity of local infrastructure on your own is very expensive. The pace of eCommerce sector development is so fast that it is difficult to predict the scale of innovations needed for implementation. It is also a challenge to prepare an online store for jumps in demand during seasonal periods of increased product interest. Preparations require additional investment. Thanks to the presence of Magento Commerce in the cloud, the platform itself adapts to the needs of the e-store owner and it is the software managers who bear the costs of developing the technological base.

IT solutions for modern e-business

Technological support of the eCommerce platform is a key factor for success of online business. Implemented solutions must follow current trends in the e-commerce market and keep up with the new shopping habits of consumers. Working on improving an e-store is a tedious task, especially when you have to find time for it apart from running your business and providing professional customer service.

Magento Commerce is expanding the platform every day so thousands of its users can deliver goods to their customers in a convenient, fast and reliable way. In doing so, it not only uses its own experience, but also relies on the feedback received from the users themselves. Magento checks the best IT solutions and implements them on a large scale. At the same time, it always focuses on the simplicity of the operation, so that everyday use does not require complicated training for website owners.

A similar idea accompanies the graphic design of websites created through Magento. The Progressive Web App (PWA) implementation allows for a smooth transition from the e-store view on a desktop as well as mobile. This is no longer an innovation, but a requirement, as the number of transactions made on smartphones is growing every year. Thanks to this, an aesthetically and thoughtfully displayed store offer can be displayed whenever a potential customer is looking for information and is about to make a purchase.

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