Everything you’d like to know about the PWA, but are afraid to ask

Most online businesses are making great efforts to ensure that their e-commerce sites follow the current trends in electronic sales. Until recently, the dominant trend was to invest in responsive websites and separately in native apps. Today, more and more e-commerce leaders are betting on Progressive Web App, a technology that adapts to any device. What should you know about PWA? Here is some basic information.

What is a Progressive Web App in practice?

Due to the rise of m-commerce, software developers have been trying to find the right balance between a mobile native app and a responsive website for a long time. Increasingly, shoppers are browsing the assortment offerings of e-commerce stores on both desktop and a smartphone. Not all features were displayed correctly on both types of devices, and adapting content for one usually worked to the disadvantage of the other.

Progressive Web App allows you to have a native-like effect within a web application. A well-designed system incorporates HTTPS encryption, has a responsive design and allows you to quickly display the content your customers want.

The advantage of PWA over alternative solutions is the adaptation of the online store to the requirements of leading browsers and smartphone operating systems. Among other things, access to geolocation is also better, and the ability to work offline is an unquestionable advantage. Importantly, compared to traditional eCommerce, customers will notice a significant improvement in site speed, affecting the conversion rate. From a business point of view, the undoubted advantage is that with PWA technology, we do not waste time on creating separate applications and can focus on improving the functionality that increases the comfort of using eCommerce.

Installing the PWA app on your phone in two easy steps (asambeauty.com PWA)

Open the PWA site in your Chrome, Firefox or Opera mobile browser, add a shortcut to your desktop and use the same site as an app by clicking the icon.

PWA allows you to:

• capture media through the camera,
• access to a user's contacts,
• access to geolocation,
• push notifications,
• Bluetooth connectivity,
• AR / VR object projections,
• speech recognition,
• background updates,
• offline browsing.

Learn more about PWA in on a special webinar

Want to learn more about the Progressive Web App? Sign up for a webinar hosted by an expert. Pat Toothaker is a senior marketing manager for Magento Commerce. His daily job involves planning and implementing future enhancements to the software. He has over a decade of experience working with technologies developed for eCommerce and is an expert in product marketing, partnership management, and competitive market analysis.

The online training "Everything you would like to know about PWA, but are afraid to ask" is on demand. Anyone who wants to attend the webinar must fill out a form available on Magento.com. The company contacts those interested and arranges a convenient time for the meeting. The training, which lasts 45 minutes, covers such issues as: Magento.com.

• shaping the shopping experience on mobile devices,
• PWA versus alternative solutions,
• PWA Studio support in Magento Commerce,
• Improving your e-business by implementing a Progressive Web App.

Sign up today at Magento.com and keep up with the latest trends in eCommerce.