How much does a Magento implementation cost in 2025?

Table of Contents:

• Choosing Magento - why is it worth it?
• Pre-implementation analysis
• Billing methods - fixed price vs time material
• Current hourly rates - ranges
• Ready-made PWA templates - for whom?
• Custom solutions
• Magento pricing: Is €50,000 a lot or a little?
• Magento pricing: What will you get for €120,000?
• Magento pricing: €250,000 implementation
• Comparison of different investment levels
• Magento pricing: Budget over €250,000 - what more?
• Magento = growth of your business

Magento has remained one of the most frequently chosen platforms for medium and large eCommerce businesses for years. Currently, over 100 thousand online stores worldwide use this solution (trends.builtwith).

Why, despite considerable competition in the market, does this system still enjoy great interest among merchants? From the perspective of a growing business, key aspects when choosing sales technology are: flexibility, scalability, and the ability to adapt to dynamic market changes and innovations. Magento meets these requirements, offering entrepreneurs full control over the direction of store development - both in terms of system architecture and operational aspects.

It's precisely this long-term perspective that makes companies decide on Magento, even though the implementation cost is initially higher than SaaS solutions. However, price goes hand in hand with possibilities here.

How does Magento pricing look in 2025? In the further part of the article, we look at the most important factors affecting implementation cost and analyze what can realistically be achieved within different budgets.

Magento as an advanced eCommerce platform offers solutions that support sales, improve user experience, and facilitate offer management, which is particularly important in the B2C model.

The main advantages of this system include:

• Improved user experience - including flexible filters, product review modules, offer personalization features.
• High performance - built-in mechanisms optimizing page loading times.
• Advanced SEO capabilities - tools supporting search engine visibility, e.g., full meta tag editing, redirect management, URL structure control and sitemap generation.
• Integrations with external systems - process automation and efficient management of commercial operations.
• Omnichannel model support - centralized sales management across multiple channels simultaneously.
• Foreign sales support - multi-store features, multiple language and currency versions available from one administrative panel.
• Extensive ecosystem - global community, thousands of modules and official integrations with most popular services (payment gateways, couriers, CRM, marketing automation, etc.).

It's also worth remembering that by implementing Magento, you retain full ownership rights to the store and technology. In the SaaS model, the most important tool of your business often doesn't actually belong to you in practice. Magento allows you to avoid this limitation.

What's also important is that Magento works perfectly in various sales models and in every industry. According to data from Magento Usage Statistics (trends.builtwith), stores using this technology represent a very wide spectrum of product categories.

https://trends.builtwith.com/shop/Magento

Magento is an investment in technological infrastructure for companies that think about eCommerce strategically and long-term. However, before the decision to implement is made, it's crucial to understand what the entire process looks like and what its cost depends on.

Let's get to specifics. Every professional Magento implementation should be preceded by a pre-implementation analysis, the so-called pre-study. Its purpose is to gather key information about the planned project and understand client expectations - both in business and technological areas.

The cost of such analysis can vary significantly - from several thousand EUR for simple projects, up to over €7,500 for complex implementations for large organizations. These discrepancies result primarily from different work scopes, which are determined individually already at the stage of initial discussions.

Although pre-study is an additional item in the budget, it's a stage whose omission can generate significantly higher costs in the later implementation phase. A well-prepared analysis allows eliminating inaccuracies, limiting the risk of incorrect assumptions, and minimizing the need to introduce costly changes during work. In practice, it's an investment that translates into greater predictability and efficiency of the entire project.

After completing the pre-implementation analysis, it's time to choose the billing model for project execution. In the case of Magento implementations, two approaches are most commonly used: fixed price and time and material. Each has its advantages and limitations.

Fixed price

Fixed price is a model where the project cost is set upfront, based on previously prepared specifications. The client receives a specific quote for a defined scope of work. This solution works well for projects with a high level of predictability, e.g., when the scope is described in detail and doesn't anticipate major changes during execution.

In the case of more extensive implementations, software houses often also assume an additional buffer for minor modifications that may appear during the project, despite a seemingly closed scope. It's important to remember, however, that such a reserve doesn't serve to expand functionality, but secures execution within the previously established plan.

Time and material

The time and material model assumes billing based on the actual time of team service and used resources. This cooperation method gives great flexibility because it enables introducing changes, modifying assumptions, or specifying functionality on an ongoing basis, without the need to renegotiate the contract.

However, it requires greater involvement from the client both in terms of making decisions during the project and controlling the budget. This model works particularly well in projects that evolve over time or assume iterative development.

What to choose?

The choice between fixed price and time and material should result primarily from the project's character and expected level of flexibility. In practice, with more complex Magento implementations, there's also the possibility of applying a mixed approach, i.e., a precisely quoted base scope with flexible budget space for expansion. It's a compromise between control and the ability to scale the project according to current needs.

It's worth remembering, however, that the cooperation model and billing method are often negotiable elements. A well-conducted pre-implementation analysis and clearly defined project priorities allow developing conditions that will be realistically beneficial for both sides - both in terms of execution efficiency and cost transparency.

One of the key factors affecting the total cost of Magento implementation is the hourly rate of the implementation team. In 2025, development services prices usually range from €58 - €65 net per hour. For simplified calculations, a reference rate of €60/h is often adopted, which allows easily placing the budget in the number of work hours.

Although offers with lower starting rates can be found on the market, it's worth being aware of potential risks. Lower hourly cost often involves less team experience, lack of Magento specialization, or separate billing for elements that experienced software houses include in standard implementation scope. As a result, seemingly cheaper offers can lead to higher total costs, extended execution time, or the need for code refactoring in subsequent project stages. Ultimately, the most expensive project is one that works poorly... or doesn't work at all.

For companies with smaller budgets, implementing Magento based on a ready-made template can be a real opportunity for a quick start with a well-functioning store. A popular solution in this area is, for example, Weltpixel – a monolithic, standard Magento template that allows launching an aesthetic and functional frontend without the need to design everything from scratch. An alternative with much better performance and a more modern approach to frontend development are lightweight themes, such as Hyvä.

Some agencies (including Advox) also offer their own starter packs, often based on PWA technology. They combine good performance parameters with universal design and a set of functionalities corresponding to typical B2C project needs. Such an approach works particularly well when the goal is to quickly launch online sales, e.g., with integration with GA4, Google Merchant Center, Baselinker, payment gateways, or courier modules.

Important: a ready-made template is not a way to get a dedicated graphic design at a lower price. If the base layout doesn't meet your expectations - it's better to abandon it right away. Agencies don't plan full frontend rebuilding within the basic budget, and attempts to "customize a ready-made solution" usually lead to misunderstandings or the need to change the billing model.

Implementing a custom Magento store is a decision that significantly affects cost, execution time, and the architecture of the entire project. This approach is recommended primarily for companies that have clearly defined functional needs, an unusual sales model, or specific design expectations going beyond standard solutions or ready-made templates.

An individual graphic design, designed from scratch, is not only greater freedom in creating user experience, but also significantly greater work investment. The cost of custom graphics alone usually starts from €62,500 net, and design-development work can take up to half a year.

Customization also includes modifications to business logic, product configurators, loyalty programs, return mechanisms, or integrations with external software - from ERP to marketing automation tools. It's also worth emphasizing that extensive customizations will be costly regardless of the chosen platform. What distinguishes Magento is the fact that it can realistically handle them, without compromises in terms of system performance or stability.

Assuming an average hourly rate of €60/h, €50,000 is slightly over 830 work hours. Is that a lot? Everything depends on project expectations and its role in eCommerce strategy, but it's a good starting amount to start considering Magento.

Within this range, it's possible to prepare a store with ready-made frontend based on Hyvä, Breeze, or ScandiPWA technology, additionally supplemented with client branding and minor layout modifications. This approach ensures good performance, modern appearance, and shortens implementation time, while maintaining visual consistency with brand identification.

The project also includes integrations with key tools such as Google Analytics 4, Google Tag Manager, simple marketing automation systems, or Baselinker. It's also possible to expose API for external ERP integrator needs, as well as implement product feeds, InPost maps, and popular payment gateways.

Functionally, such a budget allows implementing basic Magento capabilities, extended with unmodified modules, such as megamenu, additional banners, or advanced promotional rules. An increasingly added element is also a simple blog, free shipping counter, and advanced search suggestions, which improve the shopping experience quality.

At the architecture level, within this quote you can build staging, testing, and production environments, based on containerization (Docker) and deployment automation (standard CI/CD). Such configuration ensures stability and prepares the project for further development in the future.

From the perspective of Magento pricing, €50,000 is a reasonable entry point for companies that need a modern, efficient store with necessary technological infrastructure, but without full customization and dedicated architecture from scratch.

With a budget around €120,000, Magento implementation possibilities significantly expand - both in terms of technology and personalization level. From the perspective of Magento pricing, this is a range that allows for implementing a comprehensive eCommerce project, tailored to specific business needs.

The frontend can be based on a heavily customized graphic design based on Hyvä technology or a modern PWA template - with full adaptation to brand visual identification and specific UX requirements. Unlike basic implementations, it's possible to design unique views for different store sections and implement a consistent design system.

In terms of integrations, this budget enables full ERP integration for B2C sales and implementation of extended marketing automation tools (e.g., product frames, dynamic content, personalized offers). This includes basic CRM system integration, more delivery methods, e.g., Orlen and DPD pickup points, and integrations with external login services such as Gmail, Facebook, or Apple ID. An installment system is also increasingly becoming standard.

For projects planning foreign expansion, support for additional language versions is particularly important. Magento enables conducting sales in multiple languages and currencies within one administrative panel.

On the functionality side, it's possible to implement advanced search engine (e.g., with suggestions and result ranking), extensive product filters, RMA form (returns and complaints), and content enrichment tools, e.g., dedicated landing page sections, extensive CMS, or dynamic content components. Within this budget, when implementing custom frontend, usually one sales model is implemented - B2C or B2B. In the case of B2B projects, it's possible to implement corporate accounts with employee management, role and permission level division, document viewing, and credit limit setting.

At the architecture level, the project can be based on blue-green deployment configuration, which means the ability to deploy changes without downtime in store operation. This solution is particularly important for eCommerce with high traffic volume or regular updates.

In practice, €120,000 is a budget that allows transitioning from basic online presence to strategically designed online sales channel, fully synchronized with the company's operational infrastructure and ready for further development.

With a budget at the €250,000 level, it's possible to design and implement a Magento store that serves as the central element of the entire eCommerce ecosystem - integrated, scalable, and fully adapted to the company's multi-channel development strategy.

At this stage, the frontend is created based on a fully custom graphic design, implemented using Hyvy or headless architecture. This approach allows building an exceptional user interface, both for retail and B2B customers, with the ability to create independent purchasing paths, views, and experiences tailored to specific user groups.

The integration scope includes broad synchronization with ERP systems, both in B2C and B2B parts, including inventory levels, individual price lists, employee accounts, transaction documents, and approval processes. Integration with PIM systems for product information management, loyalty and affiliate programs, opinion aggregators, and external databases is also possible.

Within this investment, non-standard payment methods are often implemented, such as leasing, factoring, or subscription payments. The presence of multiple login channels (e.g., Gmail, Facebook, Apple ID) becomes standard, as do extensive delivery options and language versions - which is particularly important in international projects.

Functionalities include a wide range of customizations from dynamic delivery cost calculation, through extensive content management tools, to independent panels for retail and wholesale customers. It's also possible to create a shared login path with adapting modules depending on user account type.

Modules using artificial intelligence are also playing an increasingly important role, supporting content generation, customer service automation, user segmentation, or real-time offer personalization.

Technically, the architecture is based on high-availability (HA) solutions built using Kubernetes, guaranteeing maximum scalability, fault tolerance, and the ability to continuously deploy changes without downtime.

A budget at the €250,000 level is a real investment in an advanced eCommerce platform that is integrated, flexible, and ready to handle both current operations and dynamic development across multiple channels and markets.

The comparison of Magento implementation variants shows that investment scale has a direct impact on personalization level, integration scope, and further development potential. Regardless of budget, it's crucial that the decision is conscious and tailored to business needs.

Scope	€50,000	€120,000	€250,000
Frontend	Ready-made template (Hyvä, Breeze, ScandiPWA) with branding and minor modifications	Heavily customized design based on Hyvä or PWA template	Completely custom design (Hyvä or headless architecture)
Integrations	GA4, GTM, Baselinker, simple marketing automation, product feeds, payment gateway, InPost maps, API exposure for ERP	ERP integration (B2C), extended marketing automation (product frames, content), CRM (basic scope), more delivery methods (Orlen, DPD), installment system, login via Gmail, Facebook, Apple ID	Broad synchronization with ERP (B2C and B2B), PIM (e.g., Pimcore, Akeneo), loyalty and affiliate programs, leasing/factoring, opinion aggregators, external databases
Functionalities	Basic Magento set + plugins (megamenu, banners, promotions), simple blog	Extended B2C functions (search engine, filters, RMA, content tools) or B2B (corporate accounts, credit limits, access levels), additional language versions	Advanced B2C and B2B functions, lots of custom logic (e.g., dynamic delivery calculation, content management), independent purchasing paths or adapting modules, AI elements (content generation, service automation)
Architecture	Test/stage/production environments, containerization (Docker), standard CI/CD	Blue-green deployment (deployments without downtime)	Advanced HA (High Availability) architecture based on Kubernetes, maximum scalability

For companies planning broadly conceived implementations, a budget over €250,000 opens additional possibilities - particularly in multi-brand projects or those requiring non-standard integrations and automation.

In this service range, it expands to include:

• implementation of advanced PIM system (e.g., Pimcore, Akeneo, Ergonode),
• support for more than one custom design, e.g., for separate frontends dedicated to different brands within one Magento instance,
• integrations with non-standard external services, such as Punchout2Go, 3DBinPacking, or 3D model browsers,
• implementation of custom product or offer configurators,
• building extensive landing page creators for independent marketing content management,
• implementing numerous business automations without the need to use external services, through proprietary workflow mechanisms, pricing rules, alert systems, or order approval processes.

In this budget range, Magento becomes the foundation of the entire organization's technological ecosystem, simultaneously connecting data, processes, and sales channels in one, scalable structure.

Regardless of whether your budget is €50,000, €120,000, or over €250,000 - in Magento you can build a store that will be real support for your sales strategy. The differences lie in integration depth, flexibility, and readiness for scaling.

The overview of implementation variants shows that Magento is a platform that allows precisely adjusting the project scope to business possibilities and ambitions. From simple implementations with ready-made templates and basic integrations, to complex headless ecosystems, based on HA architecture and full automation. All activities come down to proper scope planning and conscious decisions at the analysis stage and choosing an implementation partner.

At Advox, we implement Magento projects at all levels of advancement - from startup implementations, through scaling B2C and B2B eCommerce, to extensive multi-brand environments with enterprise-class integrations. If you're facing a decision about implementation or migration - write to us. Let's talk about your budget, goals, and what value Magento should bring to your business.