"Responsible e-commerce", means what kind of e-commerce? Izba Gospodarki Elektronicznej conducted the first study in Poland on CSR and ethics in e-business. Its results may be surprising to many.
As it turns out, more than half of online shoppers consider whether a company takes social responsibility and acts in accordance with the principles of sustainable development. The comprehensive publication covers such topics as: ecological sales of sustainable products, supply chains, environmental protection in e-business, cooperation of companies with the environment for the common good. As it turns out "71% of e-consumers declare that they pay attention to whether the delivered shipment is packed in an ecological fashion, and almost half (49%) would pay extra for such a solution. 68% of online shoppers would be willing to wait longer for a shipment to receive all ordered products in one delivery. As many as 67% of online shoppers believe that returning goods purchased online has a negative impact on the environment. What does the eCommerce industry says about it? "60% of eCommerce companies have CSR activities included in their operating strategy. This applies mainly to companies with the largest number of employees, as well as those that have been in business for three to five years. Almost half the companies (49%) check the CSR approach presented by another company before they start cooperation with it. Most often it is caused by desire to build a more positive image (60%)" - we can read in the report. For more statistics, interesting conclusions and answers to burning issues, check out the report.
Nowy Marketing has published a very practical article on influencer marketing. This area of marketing efforts is often judged solely in terms of image. However, this is just one aspect in which working with online creators can help your eCommerce. Statistics from August 2021 confirm that influencers do sell. "Influencer marketing allows, in some cases, from 1 invested dollar to generate on average as much as $5.78 in ROI (return on investment)" - says Marcin Siemiginowski. As the author points out, this type of marketing activity effectively reaches generations Y and Z - people who are the driving force of B2C eCommerce. In the article you will find advice on how to measure the effects of cooperation with online creators and the most common mistakes committed when undertaking influencer marketing activities.
Finally, we recommend exploring Google Voice Search. By 2020, voice search was regularly used by more than 40% of Americans. Will voice search become a strong trend? And if so, how to position your website for Google Voice Search? The answer is provided in the article by Marta Wujek published on Marketing i Biznes portal.
