In the eCommerce industry, nobody ever sleeps, but constantly thinks of new features, innovations or solutions. We are always on the pulse to provide you with the latest news! For this reason, we come with another part of our eCommerce News series. Dark stores for clothing, new Pinterest features, stylists with artificial intelligence - check it out!
q-Commerce not only for the food industry?
The world has fallen in love with fast deliveries - so much that in a short period of time a network of dark stores has developed, i.e. warehouses or stationary stores in neighbourhoods, which make deliveries only to the customers (within the radius of a few kilometers, guaranteeing extremely fast operation). Both smaller and bigger food delivery outlets are a solution gaining popularity. As indicated by the Cushman&Wakefield's report on trends for 2022, this phenomenon will develop and soon we can expect that the clothing industry will also enter the q-Commerce.
Do you use Liska or Jokr services on a daily basis? Or maybe you are thinking about using this trend in the context of your own business? If so, you will definitely be interested in the option of having clothes delivered to your home as well. As soon as the first company offering such services appears, we will let you know! Or maybe you will be the first?
Try on for Home Decor: Pinterest feature for home decorating
Are you decorating your apartment and would love to buy all your furniture online, but miss the ability to see how a sofa, table or bed would look in your space? Not anymore - and it's all thanks to AR technology and a new Pinterest feature: Try On for Home Decor. The ability to visualize applies to more than 80,000 home decor items from stores like Cb2, Walmart and Wayfair. Product pins will also allow you to instantly go to a retailer's website and make a purchase if you're interested.
This is not the only Pinterest feature using augmented reality technology. The platform has already introduced a makeup try-on feature, Try On, which allows users to perfectly match cosmetics to their skin tone. The steps taken give a clear sign that Pinterest intends to fight for its position in the eCommerce industry.
Perhaps the description of Pinterest's new capabilities will prompt you to use this social medium in your daily marketing efforts? If so, you can find more good tips and practices here.
And if you want to read more about VR and AR technologies and how they can be used in the eCommerce world, feel free to refresh our older article. A thorough description of the technology with examples - provided!
Are you decorating your apartment and would love to buy all your furniture online, but miss the ability to see how a sofa, table or bed would look in your space? Not anymore - and it's all thanks to AR technology and a new Pinterest feature: Try On for Home Decor. The ability to visualize applies to more than 80,000 home decor items from stores like Cb2, Walmart and Wayfair. Product pins will also allow you to instantly go to a retailer's website and make a purchase if you're interested.
This is not the only Pinterest feature using augmented reality technology. The platform has already introduced a makeup try-on feature, Try On, which allows users to perfectly match cosmetics to their skin tone. The steps taken give a clear sign that Pinterest intends to fight for its position in the eCommerce industry.
Perhaps the description of Pinterest's new capabilities will prompt you to use this social medium in your daily marketing efforts? If so, you can find more good tips and practices here.
And if you want to read more about VR and AR technologies and how they can be used in the eCommerce world, feel free to refresh our older article. A thorough description of the technology with examples - provided!
Artificial intelligence - the future of fashion industry?
VR and AR are not the only technologies that are changing the face of eCommerce. One should also add to them artificial intelligence (AI), which allows for:
- personalized product recommendations,
- customer service via chatbots,
- using voice search.
But these are not all the possibilities of AI - especially since it is a developing solution, the use of which is sought both by more mature companies and startups. Among the companies focusing on eCommerce solutions that apply artificial intelligence, we should mention QuarticOn, which just a few days ago announced the start of development of a new project for the fashion industry.
No more personal stylists? Now it's time for AI Fashion Stylist, which will provide professional style advice using artificial intelligence. It will be designed for both B2B and B2C companies. What will be necessary to integrate the solution with the existing eCommerce platform? Nothing more, just an API that will make it possible to add a catalog of products and photos of stylizations created by a given brand. The goal: an international marketplace for the fashion market.
When can we expect the results? The company would like the stylist to appear on the market at the end of 2023. So there is a lot to look forward to! Interested?
