If you're here, it means you care about staying on top of the latest news in the world of eCommerce. Every week, this dynamic market area brings new information about trends, initiatives or partnerships. Thanks to us you will always have your finger on the pulse. Are you curious what happened recently? The next edition of our eCommerce News is just for you. Still warm!
Poles love second-hands - also online
Ecology, sustainability, closed-loop economy are some of the most important trends shaping consumer behavior in 2022. For this reason, buying second-hand clothes is becoming increasingly important, which is inseparably connected with the popularity of the "Don't wear it? Sell!" platform. It is also an effect of the pandemic - the lockdown was an excellent moment to rethink one's current purchases and consider whether making a change would bring positive benefits (not only personal, but also environmental).
Why is second-hand fashion gaining popularity? On the one hand, concern for the planet and the desire to reduce consumption by giving clothes another life, on the other, the search for savings or shaping your style through things you can't find anywhere else.
Is reCommerce an idea for your business too? Consider that Vinted has gathered over 50 million registered users worldwide, with 5 million in Poland (that's 10% in less than 10 years).These are numbers worth considering!
Moreover, the platform is still developing - you can find there not only clothes and fashion accessories, but also jewelry, books and cosmetics, which means that it has a great potential.
Interested? You can read more about consumer trends for 2022 here.
Being present on Allegro - a business idea that works
Shopping platforms reign and are not afraid of competition! Amazon entered Poland already a year ago - in March 2021 - but it has not stopped our domestic equivalent from steady growth, as well as expansion abroad. At the beginning of February this year, Allegro announced that it had launched an English-language version of the site with euro payments and international deliveries, allowing customers in the European Union to access the services offered on the platform. For suppliers and sellers - a larger audience. For EU customers - a wide choice of products and a guarantee of flexible delivery, in line with the convenience trend.
Research from consultancy OC&C shows that by 2025, e-commerce transactions will be made mainly through platforms rather than retail stores. Customers increasingly appreciate being able to buy diverse goods in one place - and businesses need to take these predictions into account. So if you're a retailer and you're looking to diversify your sales, consider having a presence on a popular marketplace as a second channel (alongside your online store).
Go to Allegro and check that you can actually change the language version of the store, the currency and the country of delivery.
ORLEN Parcel - a new delivery option for your online store
Petrol stations and vending machines (as well as stores and RUCH kiosks) allowing you to pick up parcels 24 hours a day - this is how ORLEN enters the segment of courier deliveries for the eCommerce sector. The company offers the possibility to send parcels in thousands of locations all over Poland (currently over 6.5 thousand, with a plan to double that number by the end of the year), as well as direct collection from your warehouse or company headquarters. Moreover, ORLEN Paczka is integrated with all major trading platforms - Allegro, Ceneo or Vinted.
Why is it worth introducing deliveries via ORLEN services? Not only because customers appreciate the possibility to collect them at points (especially those operating 24 hours a day), but also because diversification of delivery channels has a positive impact on your image as an entrepreneur.
- The answer to increasing demands on delivery standards and visible market demand? Check.
- Convenient 1-2 day delivery? Check.
- 3 days for pickup, the ability to utilize an easy-to-use mobile app, saving time and money? Check, check, check.
Do you want to expand the group of your customers by introducing new delivery options? Thanks to DHL or DPD couriers you can deliver to the customer's home, in parcel machines through the cooperation with InPost and at petrol stations within the ORLEN Paczka - this way you can adjust to the preferences of each customer.
Learn more about the new delivery service on the company's website - ORLEN.
