Increased growth in the eCommerce industry due to the coronavirus pandemic, the upcoming busiest sales period (the last quarter of the year) - these are just two of the many reasons why working in eCommerce requires highly developed management and planning skills. How do you help yourself with these tasks? The best tools and boosters to drive eCommerce are presented by Marketing i Biznes. Among those featured is a platform that connects a community of practice, a device for automating product photography, and a tool that improves sales with automated follow-ups on sales offers.
And now a glimpse into B2B eCommerce industry. When deciding to come out in front of this customer segment, you have to think about a lot of important issues. However, the benefits of digitizing B2B sales are so significant that it's worth the time and resources to prepare a coherent and effective strategy. Where to start? In an article for Izba Gospodarki Elektronicznej, Dariusz Kobza explains the basic differences between B2B and B2C sales. Further, he explains what potential lies in B2B eCommerce, which is one of the fastest growing sales models. As some studies show - this market is globally valued even at more than 12 trillion dollars. Such high amounts are due to the very characteristics of B2B industry, where a wide network of end customers - wholesalers, large retailers, or sellers - work together. From this article, you can learn about the benefits of digitizing the B2B sales model, as well as how to start implementing the process itself - from the legal basics, through defining goals, customer needs, budgeting, to choosing a B2B platform.
One of the most important tasks when preparing to digitize B2B customer segment is to build a buyer persona. This activity enables to understand the behavior and decisions of B2B customers. Nowy Marketing suggests which mistakes to avoid during this extremely important task. Among the most common mistakes are: describing the customer and not his decisions, creating buyer persona based on too general information and own beliefs as well as creating too many personas. Fortunately, the portal does not leave us without solutions. Check out their tips for a successful model profile of an ideal customer.
