Loyalty programs need to undergo a change if they want to keep up with the needs of eCommerce customers. Today, simple reward points programs don't work for customers; they don't inspire emotional loyalty. And what gives good results when you want to recognize your most loyal and engaged customers? Marketing przy Kawie writes about three most important ways:
- individual offers, such as birthday promotions,
- earlier access to products and events,
- time-limited promotions.
Why do they work? Because they are individual. This is the strategy adopted by eCommerce giants, including Nike. Personalized content, apps, and programs for sneaker and running shoe fans allow them to create an offer tailored to a specific person. It's worth learning from the best!
There are still a few months left until the end of the year, but it's a good idea to find out now what experts are predicting for the next year in eCommerce. Nowy Marketing write about seven phenomena. Some of them we already know well.
- Win a loyal customer - according to Forbes, up to 75% of customers buy from an online store only once. This is a real challenge for sellers and marketers. Their forces will be focused on gaining trust and getting the customer to come back.
- Customization - advertising, offerings, and even the product itself. Customers will expect a shopping experience perfectly tailored to their tastes and needs.
- Voice shopping – a convenient and fast solution that more and more consumers are becoming convinced of. In 2022, the phrase "Ok Google" will be heard very often.
- Caring for others - generation Z is a generation of consumers who are aware, well-versed in the Internet and demanding. They expect brands to be transparent, socially responsible and environmentally friendly.
- Mobile shopping – half of Europeans buy on mobile. Is your eCommerce prepared for it?
- Automation of eCommerce - primarily through chatbots and the use of AI. Customers expect round-the-clock service, easier shopping process, and custom offers.
- Shopping and bonding - there will be no change next year when it comes to the value of social media and influencers. Today, popular platforms are becoming a place to bond, even with your brand. Take advantage of it!
Finally, Senuto and website architecture for SEO. As the article states, "a structured information architecture greatly influences user behavior, which in turn contributes to higher rankings in Google." Check out how to plan your architecture in five steps and the benefits of doing so!/p>
