eCommerce Trends for 2022

Q-commerce, or quick commerce is another term for fast shopping, also known as same day delivery, i.e. guaranteeing delivery on the same day of order. This model of eCommerce services provides delivery of products in the shortest possible time, even up to 10-30 minutes from the time of order. Q-commerce has taken over mainly the food industry. The development of fast shopping is related to the development of e-grocery. Today express shopping is offered among others by Frisco, or e-Carrefour.

Ecological, ethical, responsible eCommerce. Customers increasingly pay attention to aspects such as sustainable production and transport, the elimination of plastic in packaging, but also supporting brands' environmental initiatives. Building the image of a socially responsible, committed and supportive brand is part of the CSR activities, which are increasingly visible in consumer awareness.

Social commerce is an extremely powerful trend in the eCommerce industry. We could observe the beginnings of live commerce on the Asian market. It started on the Chinese Taobao Live platform, where Austin Li Jiaqi, known as the King of Lipstick, made record sales of $1.7 billion in a single broadcast. However, the power of showcasing products and services through online broadcasting has also reached other parts of the world. Social commerce is a perfect fit for the pandemic - it combines the security of online shopping with a strong need for human contact - a salesman who must demonstrate not only substance but also a charismatic personality.

The popularity of marketplaces is growing rapidly which is not surprising. For the eCommerce industry such a business model offers a number of opportunities, but also challenges. On the one hand, for consumers it is an extremely convenient place - in one single destination they can search for products from a myriad of categories. However, multiple offers from different sellers intensifies competition among eCommerce companies. One thing is certain though - for many online businesses, the presence on marketplaces simply pays off. Our domestic Allegro is chosen by 94% of Poles. Will this change with the consolidation of Amazon's position on the Polish market? The clash of eCommerce giants is certainly worth monitoring.)

Online stores need just as much, if not more space than stationary stores. Warehouses, production halls, space for picking and shipping. For a growing number of eCommerce stores such space is unrealistic, so a good solution for them is dropshipping. This model gives you not only the opportunity to maximally reduce space for business, but also to manage your online store from virtually anywhere in the world.

SXO is the natural evolution of SEO. As the numbers show, but also the recent changes in Google's algorithms, SEO optimization is still extremely important in the context of the performance of online stores, but it is not enough for their full success. SXO is a method that combines SEO activities, not skipping a positive user experience. The goal of implementing SXO strategy is therefore not limited to increasing organic search engine visibility. It is just the first step, which is to gain valuable traffic and lead to conversions.