Not just product management - what other benefits will come from implementing Pimcore in your online store?

Surely you happened in the course of your business a situation when the product data in one sales channel (e.g. online store) did not match the information provided in another (e.g. mobile app). Surely you happened to notice that manually entering all product data in every necessary place consumes a great deal of resources (especially time) of your employees. You certainly happened to have difficulties in finding the necessary information and putting it together from different files with different formats (CSV, PDF, XML, etc.). Product management - regardless of whether your online store's assortment is larger or smaller - is a task in which Pimcore, one of the most popular PIM (Product Information Management) systems, proves to be an effective support.

What's important, however, is that managing products in each sales channel is not the only area where Pimcore can support running an online business. Read our article to find out what other benefits the implementation of this system will bring to your online store.

Product management - how does Pimcore support this process??

Before we get into how PimCore can support your e-commerce processes, it's important to explain what PIM is in general. PIM is a system that supports product management processes. But what is meant by "product management"? Entering, collecting and modifying a variety of data related to the products you offer. This type of system collects all the information in one place, so you can update it extremely easily.

However, this is not the most important benefit of implementing it in an online store - first and foremost, PIM allows you to share the same information across every sales channel your company uses. This way, you gain confidence that in each place (e-store, mobile app, social media, other sales platform, etc.) the customer will receive exactly the same data, thus ensuring a positive shopping experience and minimizing the risk of mistakes and errors.

With a customized PIM for your company, you can manage all sorts of data - from names and codes, to variants and technical parameters, to price, customer reviews, current availability. This system also allows you to create descriptions for individual products, add their photos, videos and other materials aimed at convincing the customer to buy. What's more, it allows you to create a hierarchical structure (categories, subcategories, relationships) for products, which makes it easier to organize and navigate through the data.

Benefits of PimCore implementation

The benefits of using a PIM - such as Pimcore - for product management can be truly invaluable. The implementation of this system translates primarily into:

• streamlining of ongoing processes (thanks to collection of data in one place, making it available to all authorized persons and integration with ERP or CRM),
• reduction of time-to-market (smooth introduction of products for sale),
• improved customer experience in the e-store (thanks to consistent and refined product information),
• saving employee time (thanks to automation) and being able to use the resulting resources in other areas of the business,
• cost reduction (thanks to the reduction of complaints and returns related to the provision of incorrect information in sales channels).

However, product management in an online store is not the only area where Pimcore can support business. What else is it used for?

Pimcore - not just PIM

What sets Pimcore apart from other PIM systems available on the market is that it combines the capabilities of several different programs. Pimcore is not only used for product management, but will also work well as:

digital asset management (DAM) warehouse

This feature allows you to organize, index, search and share different types of media such as images, videos, documents, etc. Using DAM in Pimcore, you can easily manage your media library, create different versions of files, assign metadata and share resources in appropriate contexts, which contributes to effective content and visual material management.

digital user experience platform (DXP)

With Pimcore's DXP, it is possible to design and deliver dynamic websites, mobile apps and other interactive customer touchpoints. This type of platform enables content personalization, audience segmentation, campaign management, user behavior analysis and many other functions that contribute to creating excellent digital experiences.

system equipped with Master Data Management (MDM) functions

MDM as a key data management function supports the core task of PIM by enabling the collection, standardization, verification, duplication and synchronization of such product data as location, attribute, code, category, etc. Through unified data management, MDM helps maintain data consistency and quality across the organization, resulting in better business decisions and more efficient operations.

A platform for storing customer data collected from various sources (Customer Data Platform, CDP)

Pimcore's CDP allows the aggregation, management and analysis of customer data (including demographics, transaction history, preferences, online activity and more). This data is used to better understand customers, create personalized offers, customize communications and build lasting relationships with customers.

Pimcore integrates these various functions into one cohesive environment, making it easier for organizations to manage and leverage data to create better customer experiences and manage content and digital assets more effectively. It is through these that it also provides support and benefits in areas such as:

Content personalization

Particularly important is the support Pimcore provides in the area of creating personalized content based on the data collected in the system. In particular, it enables customer segmentation and the creation of dynamic content that can be customized in real time based on user data. This benefit becomes even more important when you integrate Pimcore with CRM (Customer Relationship Management), providing information exchange, and with a marketing automation system that allows you to send personalized messages. It's worth keeping this feature in mind, especially given that personalization is a key element in building customer relationships, increasing engagement and boosting conversions.

SEO activities

Implementing Pimcore also has a positive impact on your SEO efforts. Implementing unique product descriptions supplemented with the most important key phrases, taking care to optimize images and a simplified page structure (easy navigation), where Pimcore is applied, are important for your site's visibility in search results. In this way, this system provides support in attracting organic traffic to your website.

Overseas expansion

Also important is the fact that Pimcore allows you to easily create other language versions, assign translations to individual fields and manage content localization, making it a significant convenience when planning overseas expansion. Combined with a platform tailored to the needs of such sales (such as Magento), you can expand your business to new markets very quickly.

Advanced integration capabilities

Pimcore can be very easily - through the use of APIs - integrated with other systems in the online store (not only the already mentioned CRM, but also ERP or payment system). This type of integration facilitates the flow of information between different systems, eliminates the need for manual data entry and streamlines business processes, resulting in an online store that operates more efficiently (minimizing errors and saving time).

Data analysis and reporting

It's also worth mentioning that Pimcore can also be used as a data analysis and reporting program. With its help, you can track user behavior, conversions, demographics and other metrics that are of strategic importance to your business. Analyzing this type of data allows you to better understand your customers, identify trends, optimize your marketing efforts and make better informed business decisions.

Pimcore - the best PIM for your e-store

To some, it may seem that Pimcore is a system that is only worth implementing if your online store has a very large product range. However, as you can see, its capabilities go significantly beyond the mere area of managing the goods on offer. Thus, regardless of the size of the online store, Pimcore can contribute to increased efficiency, increased sales and increased customer satisfaction thanks to its ability to personalize, analyze data or integrate with other systems. What's more, it will provide essential support when planning overseas expansion or implementing positioning activities. Thus, its use will open up new opportunities for you, strengthening your competitiveness in the dynamic world of eCommerce.

However, if you are still hesitating whether Pimcore is the right choice, contact us! As an agency specialized in the implementation of this system, we will help you make the best decision, taking into account your needs and business plans first of all.