The future of eCommerce looks exciting, driven by several key factors. First, a new generation of consumers is entering the market, bringing entirely new expectations for online shopping. Second, in Poland, a shift is brewing at the top of the eCommerce platform hierarchy - Allegro, the current giant, may soon be overtaken by competitors. And third? You’ll find out in the latest edition of Advox Press Release, where we dive into the most intriguing news from the eCommerce world. Curious? Don’t miss it!
A new generation of consumers - how Generation Alpha interacts with eCommerce
Can you imagine being a child, ordering snacks through social media, and moments later entering a virtual store in the metaverse? While this might seem far-fetched for most generations, it’s quickly becoming a reality for Generation Alpha—those born after 2010. This is the first generation to grow up entirely in a digital world, naturally navigating advanced technologies. Their shopping habits and interactions with eCommerce could revolutionize the market.
Recent studies on their shopping behaviors, conducted by Statista, reveal fascinating insights:
- Social media as the main shopping channel - young consumers from Generation Alpha show a strong preference for shopping through social media. This trend could gain even more traction, surpassing the engagement levels of Generation Z (born between 1995 and 2009).
- Boldness in exploring the metaverse - generation Alpha is eager to explore virtual worlds like the metaverse, largely due to the popularity of games like Fortnite and Roblox. These platforms feel natural to them, offering spaces where they can interact and make digital purchases. Brands like Nike and Samsung are already tapping into this potential.
- Shopping preferences - currently, the most popular shopping category among Generation Alpha is toys (48%), followed by snacks (42%) and beverages (31%). This data suggests that the eCommerce food sector has significant growth opportunities to meet the rising demands of these young consumers.
The consumer habits and innate tech-savviness of Generation Alpha present both challenges and opportunities for companies aiming to connect with this unique group of future market leaders. For now, their purchasing behaviors are still taking shape and will likely become clearer over the next few years - especially as Generation Alpha begins earning their own money and making independent spending decisions.
Temu vs Allegro - which platform will prove more popular among Poles?
For years, Allegro has held the top spot as the most popular eCommerce platform in Poland. This homegrown marketplace offers customers nearly everything they could need. However, despite Allegro's steady growth, its dominance may soon face a serious challenge. The reason? A foreign platform offering a vast selection of products at remarkably low prices.
Enter the Chinese giant Temu, which in December 2024 attracted 18 240 000 million users, just 720 000 fewer than Allegro. This is a minimal difference, especially when you consider that a year earlier, the gap was 5.7 million users. Temu’s meteoric rise in popularity is driven not only by its surprisingly low prices but also by an aggressive and widespread marketing campaign specifically targeting the Polish market.
How is the full ranking of the most popular eCommerce platforms shaping up? According to data from MediaPanel, here’s how the most-visited eCommerce platforms in Poland rank:
- Allegro – ~18,960,000 users
- Temu – ~18,241,000 users
- MediaExpert – ~14,354,000 users
- Empik – ~908,000 users
- AliExpress – ~10,000,000 users
- Rossmann – ~9,171,000 users
- Erli – ~8,631,000 users
- Euro.com.pl – ~8,146,000 users
- Amazon – ~8,040,000 users
- Shein – ~7,808,000 users
This ranking highlights the rapidly changing dynamics of the eCommerce market in Poland. While Allegro continues to hold its lead, Temu is swiftly closing the gap, posing a real threat to the Polish giant’s dominance. All signs suggest that 2025 could be a pivotal year for the balance of power in eCommerce. Changing consumer preferences and intensifying competition will undoubtedly shape the future of the market.
Amazon's pro-environmental policy boosted sales by 12%
Sustainability has become an integral part of modern business. Increasingly aware consumers are choosing brands that care for the environment, and Amazon's latest data confirms this trend. After launching the Climate Pledge Friendly program in 2020, which promotes eco-friendly products, the eCommerce giant recorded a 12.5% increase in sales.
The program now includes approximately 1.4 million products available in Europe and the United States. The "Climate Pledge Friendly" label helps customers identify sustainable products more easily, encouraging more conscious purchasing decisions. Amazon’s research on 90,000 products shows that the initiative not only boosted sales but also increased the visibility of less popular items.
Data from the Climate Pledge Friendly program clearly demonstrates that consumers are increasingly driven by values related to environmental protection. By supporting sustainability, Amazon is not only meeting market demands but also positioning itself as a key player in promoting eco-friendly solutions in the eCommerce industry.
Don't miss a thing! Read more:
Shopping Habits of Generation Alpha researched by Statista
Ranking of the Most Popular eCommerce Platforms in Poland
Amazon's "Climate Pledge Friendly" Program
