The eCommerce industry is constantly evolving, yet there are still many areas that require improvement. It turns out that Polish online stores still need to streamline personalization processes, while globally, the industry must address environmental protection challenges. We write about these challenges and attempts to overcome them in the 69th edition of Advox's Press Release. Read on to learn the latest news from the world of eCommerce!
Shipping orders without additional packaging - is it possible?
Despite the numerous benefits of online shopping, it is increasingly emphasised that this industry is having a more negative impact on the environment. Excessive packaging, high CO2 emissions, and other pollutants generated during transport are the most frequently mentioned drawbacks. That's why eCommerce is consistently implementing changes aimed at promoting sustainable development.
One of the main players in the fight against this problem is Amazon, the world's largest marketplace, which sends even 1.6 million shipments daily. For several years, the company has been reducing the size of shipments, using recyclable packaging and paper bags. Moreover, the marketplace has gone a step further and is increasingly sending packages without any additional cardboard. If the original packaging of the product is sufficiently durable and does not require additional protection, the product is sent only with a shipping label. This packaging method leads to a significant reduction in waste (including excess cardboard and fillers) and reduces CO2 emissions. Additionally, this translates into a reduction in empty space in transportation, optimizing logistical processes.
However, what about the need for additional product protection? In such cases, paper packaging is used, which can be easily recycled along with customers' household waste.
Will Amazon start a revolution in the approach to packaging online orders? You can read more about the company's efforts here.
Polish online stores struggle with personalization
Although Poland is at the forefront of Europe in terms of sales digitalization and creating omnichannel experiences, Polish consumers' expectations are still not fully met, especially when it comes to personalization. According to research conducted by the Adyen Retail Report, as many as 65% of buyers expect greater personalization of offers from sellers.
What else do Poles expect during online shopping? According to the publication, buyers appreciate:
- shortening the order placement process through the use of modern technologies,
- easy product returns, especially the possibility of returning items to a brick-and-mortar store,
- seamless navigation between online and offline channels,
- quick payment finalization.
The Adyen Retail study is conducted annually. The study involves not only Polish consumers but also representatives from other countries, such as the United Kingdom, Japan, France, the United States, Brazil, and Portugal. Familiarise yourself with other publications by the company.
Do internet users spend the most time shopping?
If you regularly follow industry publications, you've probably heard of a study published periodically by Santander Bank called "Polaków Portal Własny". The latest edition of the "Polacy w sieci" (which translates to “Poles using the Internet”) report focuses mainly on analysing how Poles spend their time online.
It turns out that Poles spend an average of 1 to 4 hours of leisure time online. How do they use this time? The most popular activities include checking news (64%), entertainment (including watching movies and listening to music - 57%), as well as online shopping (47%). A large number of internet users (25%) also spend time searching for discounts, promotions, and sales. Moreover, 6 out of 10 respondents noticed that they shop online more frequently than in previous years.
Do you want to know more about internet users' habits? You can read more details from the report here.
