Is staying updated on the latest happenings in the eCommerce world part of your New Year’s resolutions? If so, our Advox Press Release is here to help you achieve that goal. Every edition is packed with the most interesting industry updates – from noteworthy strategies of market leaders and the latest reports to current trends. Sounds intriguing? Check out what we’ve covered in this year’s first (and our 88th overall) edition!
MediaMarkt launches marketplace in Poland
The new year is the perfect time to explore fresh business ideas, and that’s exactly the strategy electronics retailer MediaMarkt has adopted by expanding its marketplace platform to new countries. Following its success in other markets (including Germany, Spain, and the Netherlands), the company has announced its expansion into Poland, Belgium, and Turkey.
Through the marketplace, customers will gain access to a wider range of products while enjoying the convenience of shopping in the familiar environment of MediaMarkt’s online store. Currently, the platform collaborates with 1,600 sellers offering over 2 million products. The assortment goes beyond electronics, encompassing DIY tools, hobby items, and children’s products, significantly increasing variety and catering to a broad spectrum of consumer needs.
The growth of the marketplace has brought notable benefits, as evidenced by the financial results of Ceconomy, the parent company of MediaMarkt and Saturn. In its latest annual report, the group reported a revenue increase of 5.3%, reaching €22.4 billion, with nearly 24% of that coming from online sales.
The MediaMarkt marketplace represents another step in the company’s digital transformation and a response to the evolving needs of consumers. Will it replicate the success achieved in other markets? Time will tell, but one thing is certain – Polish customers can look forward to an even more comprehensive shopping experience with MediaMarkt.
Promotional Campaigns - a proven way to boost online sales
Emotions and competition are key drivers of positive purchasing decisions among Polish consumers. This is why promotional campaigns, such as contests, lotteries, or loyalty programs, have a tangible impact on increasing sales. Research by Pluxee Polska in collaboration with IRCenter confirms this, revealing that as many as 80% of Poles participated in such promotional activities in 2023. The report also highlights that:
- 72% of respondents indicated that participating in various promotions helps them remember a brand or product better,
- 66% stated that promotions encourage them to purchase a specific product,
- 75% of participants value monetary rewards the most (e.g., prepaid cards, eVouchers), while 83% prefer digital forms of prizes.
The most popular forms of promotions included: loyalty programs (83%), promotions with free gifts (63%), discounted purchases (54%), and lotteries or contests (40%). These initiatives share a few key elements: simple rules, the use of digital solutions, and attractive rewards.
Consumers are particularly drawn to rewards that are instantly available after winning, offer flexibility (e.g., vouchers), and provide real, tangible benefits. Despite their advantages, promotional campaigns don’t always guarantee success. Online users are hesitant to participate in initiatives that require sensitive personal information. Overly complicated rules or unappealing rewards can also reduce interest.
A well-thought-out promotional campaign is not just a way to boost sales but also a tool for building long-term customer loyalty. The key to success lies in aligning the promotion with customer expectations and offering them valuable benefits.
New changes in EU law – how will they impact eCommerce?
Digital accessibility is becoming one of the key challenges in today’s eCommerce market. Websites, mobile applications, and shopping processes need to be designed to ensure that every user, regardless of their limitations, can access them. This is the goal of the European Accessibility Act (EAA), a directive aimed at standardizing accessibility standards across the European Union.
In June 2025, the EAA will come into effect, requiring businesses to adapt their eCommerce platforms to international standards such as WCAG 2.1. The new regulations will cover websites, mobile applications, purchasing processes and self-service devices.
Complying with the EAA primarily involves creating an appropriate UX for websites and implementing technical changes that make platforms easy to use for all users. However, this isn’t just a legal obligation - a well-adapted platform enhances a company’s image as inclusive, responsive to consumer needs, and ready for the future of digital commerce. By implementing these changes, businesses have an opportunity to outpace competitors, reach new customer groups, and build long-term trust and loyalty.
Want to learn more? Check out the sources:
Report: "Effective Sales Support Campaigns" by Pluxee
MediaMarkt Marketplace in Poland
Digital Accessibility Directive – European Accessibility Act
