What is responsible for the continued growth of online sales? eCommerce news #no. 47

Although the holiday season is fast approaching, the eCommerce industry is not slowing down. Recent weeks have brought a lot of interesting news. The Chamber of Electronic Commerce has published the results of a report showing that Poles value omnichannel shopping. Later in June, a new marketplace-type platform will debut on the domestic market. Meanwhile, overseas shoppers will be able to use Google's virtual fitting room. Be sure to read the industry news before you head off on your longed-for vacation. Read the 47th

E-consumers buy more often and more, results of the 8th edition of the e-Isba report

What characterizes the country's eCommerce industry? The Chamber of Electronic Economy is constantly studying both the behavior of Polish consumers and the direction of online stores. Recently, in cooperation with the Mobile Institute, the 8th edition of the report entitled: "Omni-commerce. I buy conveniently". What can we learn from reading the publication?

This is the first edition of the report in which as many as 100% of respondents said they have ever bought online. The reasons for the maximum increase in the number of people ordering online are certainly: frequent promotions, increasingly better return and delivery conditions, attractive prices, and the growing popularity of deferred payments. An extremely important role is also played by the development of omnichannel sales - as many as 73% of Internet users believe that it is important for a brand to be available on multiple channels simultaneously. Customers are more and more willing to use the possibility of placing an order on different devices. They are also eager to combine online shopping with their stationary counterpart (e.g., picking up a shipment at a store's showroom).

In addition, it is worth noting, among other things, that:

• 51% of Internet users have purchased something in response to a social media ad,
• 60% of consumers admit to abandoning their shopping carts online,
• 42% of e-customers buy online 5 or more times a month,
• 51% of users' recent purchases were made on a mobile device.

The Polish eCommerce industry is now facing a stable opportunity for growth and loyalty of its customers, according to the report. Customers are satisfied with the transformation that has taken place in eCommerce after the pandemic. Modern shopping solutions, better contact and innovations in payment and delivery methods are being positively received. In addition, promotions are proving to be an effective way to survive in times of economic slowdown and price increases.

Read more about industry changes and omnichannel shopping here.

Will Google's new idea to use AI revolutionize the e-commerce market?

Industry leaders are outdoing themselves in creating new solutions for their online stores. Innovative functionalities are especially common among representatives from the fashion industry. Google has also come out to meet the needs of customers buying fashion online. What is its idea based on?

Google developed its own Generative Artificial Intelligence model and on this basis created a virtual fitting room design. While there are already many solutions of this type on the market, this proposal stands out because of its technology, which Google calls "diffusion-based AI model." What lies at the heart of this innovation?

Google's model juxtaposes two images - a photo of the clothes and a photo of one of the selected silhouettes (selected based on photographs of people in sizes XXS-4XL representing different skin tones, body shapes, ethnicities and hair types). In this way, the algorithm is able to visualize how a particular type of clothing will fit on a particular body type - where kinks and bends will form, and where it will look too loose or tight.

The virtual fitting room will first be tested in the United States as part of an update to the Google Shopping service. It is possible that it will soon appear in Poland as well.

Curious about how exactly the AI created by Google works? Check out this article.

What will Allegro's competitor's debut on the Polish marketplace change?

A sales platform where you can easily purchase most products in a fast and convenient way - this description certainly immediately brings to mind Allegro. Poles have come to love shopping on this sales platform, which has earned the title of the country's leader for more than 20 years. Industry reports indicate, however, that a new sales platform of this type will soon be on the market, as early as June 29.

Wszystko.pl is a marketplace portal created by Comarch, a global provider of business IT solutions. Since last year, the platform's owners have been conducting tests in which Comarch Group employees took part. This provided valuable information on the needs of sellers and buyers, as well as feedback on the site's various functionalities.

To date, more than 11,000 sellers have already registered on the platform. Among them are popular brands from various industries such as Bielenda, Trefl and Homla. At the time of launch, several million offers will be available on the portal. Above all, Wszystko.pl aims to provide consumers with a number of benefits, including a transparent site design, simple shopping processes and avoiding the feeling of information overload.

In less than two weeks, the service will be available to all buyers and sellers. Meanwhile, you can find additional information about the new marketplace in this article.

Are you going to watch the development of the platform?