What would Polish people change when shopping online? eCommerce news no.45

What happened in the eCommerce industry during the past few weeks? In the 45th edition of the Press Release we present a subjective summary of news from the online sales industry. Thanks to reading this edition of the publication, you will learn what the BaseLinker Index says about the condition of Polish eCommerce. You will find out what, according to the PayPal report, annoys Polish e-consumers during shopping. You will also discover what new services the logistics company InPost plans to introduce. We invite you to read more!

What does the BaseLinker Index say about the condition of Polish eCommerce?

Is there an indicator that comprehensively describes the condition of the Polish e Commerce industry? An attempt to create such a yardstick was made by BaseLinker, the creator of Europe's largest online sales management and automation system. This led to the creation of the BaseLinker Index, a gauge based on data collected from more than 3,000 Polish online stores. What information can be read from the results obtained??

• In April 2023, companies present in the BaseLinker Index recorded a 5 percent increase in the number of orders compared to the same period last year. Additionally, their total sales value (GMV) increased by more than 11 percent, and the average value of a single order increased by 6 percent.
• In the same month, cross-border sales (crossborder) recorded impressive growth compared to the same period a year earlier. Specifically, there was an increase of 26 percent, meaning that the level of international sales grew almost three times faster than domestic sales.
• Interestingly, the monthly sales growth rate in 2023 is practically the same as in the previous year. This means that the sales growth rate in the following months is similar to that of last year.

Analysts at BaseLinker plan to update the index month by month. Are you going to follow it regularly? Find out more about the latest index results at this link.

PayPal report discovers what annoys Poles most during e-commerce

Why are customers abandoning their purchases? PayPal, in its latest report, investigated what annoys customers most when completing orders at online stores. Interestingly, European shoppers pay attention to other elements when completing a transaction. For most of them (63% of the Europeans surveyed), the key element is trust in the e-store - the lack of it causes them to abandon the transaction almost immediately. What pain points bother our compatriots the most?

Poles are abandoning online shopping due to factors such as:

• high delivery fees (66%) and extended shipping wait times (54%),
• the length of the purchasing process (46%),
• security concerns (44%),
• lack of a preferred payment method (28%).

The report also presented information on elements that provide incentives for shoppers. It turns out that Poles are more likely to make a purchase if they have the option of free delivery. They are also equally optimistic about using the services of sales platforms that offer the option of delivering (as well as returning) orders directly to stationary stores.

Which of the report's findings did you find most surprising? Find more information here.

InPost continues to expand. What new services will we be able to use soon?

From month to month we observe the dynamic development of InPost - one of the leaders in the logistics services market. In the pages of Press TV we wrote, for example, about the introduction of an ecological returns system or the debut of contactless parcel machines. However, this is not the end of the novelties that customers will be able to encounter in the near future. What actions will InPost take in the coming months?

• The Polish giant's logistics services are available not only in the country. The company also operates in foreign markets, including the UK and France. Noticing the growing popularity of foreign online sales, InPost decided to develop its own international shipping system. Until now, overseas delivery, due to higher costs than domestic ones, discouraged many customers from shopping. The implementation of a consistent shipping system in as many as 9 European countries (because InPost operates in so many) is the company's largest project to date in terms of logistics and process. Work on it will take about 18 months.
• The latest reports also indicate that Rafal Brzoska's company plans to implement its own payment model. The details of this service are not yet known, but the company's CEO himself describes it as "a real revolution." InPost Pay is so far being tested among a closed group of online shoppers from selected retailers.

Will InPost's new services prove to be as revolutionary as the company's flagship project, the Parcel Machine? You can read more about the company's plans here.