In the dynamic eCommerce environment, continuous monitoring of industry information is essential. Week after week, new solutions and tools emerge to enhance the functioning of sales platforms. In the 62nd edition of Advox Press Release, you'll find a comprehensive compilation of the most important industry information. Not only current reports from the world of eCommerce await you but also inspiring content that can serve as an impulse for the development of your online business. Read the publication and follow the latest trends to effectively grow your online store!
Do customers prefer shopping on marketplace platforms?
Global sales on marketplace platforms increased by 7% in 2023. Meanwhile, Polish consumers shopping on such platforms increased their spending by 20% during this period. So, what makes marketplaces more and more popular?
Attempting to answer this question, Admitad conducted research on over 150 marketplaces worldwide and analyzed 120 million orders (including 32 million from Poland) placed on these platforms. The report's conclusions are as follows:
- customers usually place smaller orders. The average order value placed by customers globally was $21, and in the country, it was $18,
- the best-selling product categories on sales platforms are fashion (36%), home and garden (15%), and electronics (12%),
- attractive promotions, coupons, and discount codes influence the increase in the number of orders in marketplaces. The number of orders placed using such discounts increased by 20% in the past year in Poland,
- the developing mobile channel also plays a significant role in increasing sales. The share of orders placed using mobile devices increased from 22% to 34% worldwide and from 29% to 44% in Poland.
The analysis of the research results also shows that the Polish market is thriving, often developing faster than the global market. This, in turn, opens up new development prospects for companies operating in this industry within the country.
Are you already selling on marketplace platforms, or are you considering starting operations in this space? Familiarise yourself with the full version of the report, which can help you make the decision.
Click&Collect delivery reaches a new level
Click&Collect services are gaining increasing popularity among Poles, becoming the preferred form of delivery. According to the "E-commerce in Poland 2023" report, about 20% of online buyers use the option of ordering online and picking up in the store. This year, thanks to the collaboration of SwipBox and Peak Technologies, click&collect is evolving, now allowing order pickup not only in physical stores but also... at airports.
This solution is mainly aimed at airplane passengers who gain the opportunity to pick up shipments around the clock without the need to queue (especially in duty-free zones). Parcel machines are designed not to require external power or constant anchoring, ensuring their availability at any time and place. In collaboration, SwipBox not only provides the machines but also offers mobile applications to handle both deliveries and pickups.
The debut solution has already been implemented at an airport in Ireland, and further steps in popularizing the service across Europe will be taken in the coming weeks and months. A similar form of package pickup has also been proposed by the Polish logistics company InPost – users of their solution can collect their orders at Warsaw Airport.
Will such a solution soon become an industry standard? Read more about the development of such services here.
No future for eCommerce without artificial intelligence
Generative artificial intelligence has ceased to be just an industry curiosity and has become a fundamental element of modern online businesses. Its use not only enhances efficiency in various areas of eCommerce (such as improving product design, creating advertising content) but also increases productivity. A report issued by Coresight Research and Digital Wave Technology indicates how the technology can boost productivity, showcasing companies that have achieved productivity growth of up to 85%.
The report points out actions to take to achieve such results. To do this, it is worth:
- focus on improving product design – leveraging generative artificial intelligence to streamline the product design process can significantly accelerate the creation cycle, introducing innovative solutions to the market in less time.
- automate the creation of advertising content – generative AI can effectively support the process of creating advertising content, allowing marketing teams to focus on strategy rather than performing routine tasks.
- monitor the efficiency of processes – systematic monitoring of results and continuous data analysis enable the identification of areas where generative AI can bring the greatest benefits, leading to further optimization of business processes.
Are you already using AI in your online business? Learn from the experts in this field by clicking on this link.
