What's new in September in the eCommerce industry? In the 53rd edition of Advox Press Release, you will find a brief summary of the latest eCommerce-related news. Read on and find out why customers are concerned about the excess of artificial intelligence in online stores. Also find out how a Polish startup intends to revolutionize the online payment market. And if curiosity continues to accompany you - check out the extent to which entrepreneurs are complying with the Omnibus Directive nine months after its introduction into the Polish system. Don't delay and stay up to date!
Are customers afraid of artificial intelligence? Salesforce survey
What do online shoppers expect when making purchases online? In addition to a stable and convenient ordering process, it is also important to build a stable relationship between seller and buyer. It turns out that the use of artificial intelligence in business can affect the lowered trust of eCommerce users. Although AI (Artificial Intelligence) tools definitely improve the shopping experience in many aspects and optimize the management of the sales platform, many people are skeptical about their use. According to a report conducted by Salesforce, more than 40% have doubts about the ethical use of artificial intelligence by companies. The study, titled: "State of the Connected Customer, surveyed as many as 14,000 consumers and business buyers from various countries.
What else characterizes buyers' approach to artificial intelligence in eCommerce?
- B2B contractors (73%) are far more open to using AI solutions to improve their experience than consumers (51%).
- 68% of buyers say progress in artificial intelligence should go hand in hand with attention to building trust.
- Nearly 90% of consumers expect to be clearly informed about when they are communicating with AI and when they are communicating with a human.
- For 80% of users, the work done by AI should be verified by a human.
- Representatives of Generation Z and Y are the most eager to test AI solutions.
Customer uncertainty surrounding the use of artificial intelligence in business places an obligation on businesses to use AI tools responsibly. Building a better shopping experience and maintaining security at the same time is critical to building a stable foundation for business in the future. This is evidenced by the fact that nearly half of customers say they would be willing to pay more for better service.
Do you think customers should be concerned about the use of AI by business representatives? Read more on this topic here.
Will a Polish startup revolutionize online payments?
While iris-based payments until recently seemed like a scenario straight out of a science fiction movie, they may soon become a reality. This idea is being put into practice by Polish startup PayEye, which recently announced the launch of its service for eCommerce. What is the e-payeye payment service all about?
E-payeye is a tool available primarily to mobile shoppers. However, it can also be used by computer users after scanning the widget located on the store's website. After selecting products, a single click is all it takes to securely pay for purchases. The PayEye app scans the iris of the eye, which saves time on data entry during the transaction, speeding up the entire shopping process.
The e-payeye tool can be integrated with the most popular shopping platforms such as Adobe Commerce (Magento), PrestaShop or WooCommerce.
Will a Polish startup revolutionize the online payment market? Learn about Payeye's services by clicking on this link.
9 months after the implementation of the Omnibus Directive. Have eCommerce owners coped with the new regulations?
New regulations resulting from the EU Omnibus Directive have been in effect for nine months. However, many eCommerce entrepreneurs are still struggling to apply them in practice. The law imposes obligations on eCommerce owners, such as the need to inform verification of posted reviews or price levels before promotions. Recently, the Chairman of the Office of Competition and Consumer Protection (UOKiK) has brought charges against a number of popular sales platforms on the Polish market. They face fines of up to 10% of their turnover. What exactly do the irregularities concern?
After conducting a thorough monitoring of online stores, the UOKiK Chairman noticed the following flaws in their operation:
- more often than not, companies did not inform site visitors in a compliant manner that they had entrepreneurial status,
- information about the division of responsibilities between marketplace platforms and vendors was scattered in several documents.
Tomasz Chróstny, Chairman of the UOKiK emphasizes that: "properly implemented information obligation means greater protection for consumers using eCommerce. When buying products, ordering food or deciding to use a service through an online platform, consumers should have easy access to key information." Therefore, doing business in a compliant manner is not only necessary from a compliance perspective. It also helps ensure that shoppers have a safe and positive shopping experience.
You can find a detailed description of the Office's eCmmerce monitoring activities on the UOKiK website. Do you know your obligations under the Omnibus Directive?
