eCommerce
Elektra LT - a boost to
success in international
B2B and B2C online sales
With 4 foreign markets, 2 types of customers (B2B and B2C), and 1 platform that meets the complex needs of all buyers, ensuring effective sales management. These are the results of our collaboration with Elektra LT. Check out the details of this project!
Scope of work
Development B2B&B2C
Special Features
PWA
Industry
Electric
Year of implementation
2024
When Elektra LT, a leading player in the electrical industry in Lithuania, made the strategic decision to expand into foreign markets, they approached us with a unique challenge. The task involved implementing a platform that would cater to the diverse needs of both B2C and B2B customers across multiple markets. We successfully achieved the desired results by combining PWA technology, our custom design, and a personalised approach to customer service. Discover the project from start to finish!
Goals:
- adapting the platform to the specific needs of the B2B and B2C sectors
- supporting international sales
- tailoring the shopping experience to the needs of a niche industry
Understanding the niche - product presentation aligned with industry needs
Selling electrical products represents a unique niche that requires an understanding of its specific characteristics. Therefore, one of the first steps in the project was to analyse the industry and the expectations of Elektra LT's customers. Based on this analysis, we developed dedicated solutions that allow for flexible product configurations.
One of the key elements for buyers turned out to be the ability to purchase cables in any length—ranging from a few metres for B2C users to wholesale quantities for B2B customers. To accommodate this, we had to consider that wholesale orders require cables to be wound onto spools for easier transport. The system automatically accounts for this and adds the appropriate spool to the customer's cart, including its cost if applicable.
Thanks to the custom configuration options, we were also able to solve another problem. Previously, orders fulfilled according to customer specifications (specific cable lengths) generated unused material (cuttings of non-standard lengths, e.g., 3 metres), causing product losses. With this in mind, we introduced a feature that displays available pre-cut lengths and their individual prices (often more favourable than standard pricing) on the product page. This allows customers to save money while the store efficiently utilises product resources.
Additionally, we implemented several other enhancements aimed at improving the end customer experience, including:
an advanced tool based on ElasticSearch, enhancing product search capabilities
easy addition of products to the cart based on CSV/XML files or SKU numbers
ability to check product availability and estimated delivery dates
matching available delivery options based on the size of the ordered goods
streamlined process for returns and complaints using forms
full regulation compliance (like the Omnibus Directive, GDPR or cookie guidelines)
B2B & B2C - different sales approaches & the same quality
Elektra LT supplies its products to both business partners (B2B) and consumers purchasing for personal use (B2C). Ensuring effective sales in both segments simultaneously required adapting the platform to their diverse needs. How did we integrate these varied customer requirements?
For B2C customers, we focused on creating exceptional experiences to enable quick and convenient product purchases. We ensured intuitive search functions, easy navigation, and other essential features like a simple checkout process and the ability to compare products.
With a focus on business relationships - dedicated B2B solutions
For B2B, we considered the complexity of business relationships and the possibility of negotiating individual purchase terms. All dedicated B2B options are available upon logging into a business account. Then, the user has access not only to personalized product prices but also to customized features such as:
- Permission management - the account owner can grant different levels of access to other employees.
- Extended payment methods - dedicated options such as trade credit, with visible limits displayed prominently in the customer’s account.
- Personalised notifications - partners receive alerts about upcoming payments and exceed credit limits.
- Automatic invoice generation - the ability to generate invoices directly from the ERP system.
eCommerce empowered - successful international sales across 4 markets
Expanding sales to four different markets—Lithuania, Latvia, Poland, and Sweden—was the next phase of the project. We accomplished this using the multi store feature offered by Adobe Commerce (formerly Magento). This allows the owner to easily manage all versions of the online store from a single administrative panel.
The multistore feature also provides options for currency conversion and enables the personalization of shopping experiences for customers in different markets by adjusting content, pricing strategies, and other elements to meet local requirements and preferences. Combined with analysis and monitoring of results, this enables more accurate business decisions and brings us closer to international success.
Additional integrations:
- Marketing Automation - SALESmanago module tailored to individual needs
- Business management - synchronization of data through integration with ERP
- Payment methods - tailored to local market preferences and individual contractor needs (e.g. kevin.payments)
Do you have an idea?
We would love to put it into practice! Let's talk
