eCommerce

Skill Nutrition – flexible
website built on Strapi CMS

Creating a complete, aesthetic, and scalable catalog website for the Skill brand based on a headless CMS.

Scope of work

Development

Key features

Strapi CMS, modular sections, GraphQL, multilingual setup

Industry

dietary supplements

Year of implementation

2025

We created the Skill brand’s information and branding website from the ground up. Skill operates in the sports nutrition industry. A key objective of the project was to achieve full flexibility for content editing and to enable the fast expansion of the website with new subpages.

One of the main objectives was to build a complete product catalog for the Skill brand and to enable the marketing team to freely create new landing pages for advertising campaigns. The entire platform needed to function in 3 language versions and support smooth automations.

Project goals:

  • building a complete website from scratch, including a blog,
  • preparing 3 language versions: PL, EN, FR,
  • ensuring efficient data access via GraphQL,
  • using plugins from the Strapi Marketplace (SEO, media, automations)

Convenient solutions for the marketing team

Thanks to the work of the Advox team, the Skill brand can continue to grow with solutions such as:

Modular section architecture

We designed a structure based on dedicated blocks – including product pages, About Us, customer reviews, and sales sections. Each block is modular, enabling the creation of subpages and landing pages from ready-made components, complemented with content and graphics.



A blog as an integral part of the website

We implemented a blog to support consistent publishing of educational and product-related content. With a unified editorial structure, the team manages all content in a single environment.

Multilingual setup ready for scaling

We used Strapi’s native multilingual support and prepared three versions: PL, EN, FR. Each can be developed independently while maintaining content and component consistency.

Integrations that accelerate workflows

We used selected plugins from the Strapi Marketplace – including SEO, media management, and automation tools – which shortened the implementation time and improved daily editorial workflows. The GraphQL integration enabled fast and efficient data retrieval and processing.

Independence in content management

Thanks to the headless CMS and modular components, the marketing team can independently publish and modify content without involving developers for every update. This reduces reaction time and simplifies running advertising campaigns.



Got an idea?

We’d be happy to bring it to life! Let’s get to work