How did the pandemic change markets? Digital transformation in selected markets
The Covid-19 pandemic, which has continued for two years, has caused significant changes in numerous sectors, accelerating the need for digital transformation. Has the shift of businesses to the Internet allowed certain industries to manage better during the crisis? Have predictions from the beginning of the pandemic come true? Is digital transformation a lifesaver in every situation?
Who won and who lost because of the COVID-19 pandemic?
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Analysis of key industries
You will learn about the market situation in eight subjectively selected industries - important for the economy and those on which (according to initial predictions) the pandemic was expected to have the greatest impact: positive or negative. Will you guess the winners and losers?
Description of digital transformation
You will learn which technology solutions different markets have used to adapt to the new pandemic reality. You will assess which ones worked, allowing companies to survive the crisis, and which ones did not bring the expected results.?
A cross-sectional comparison of several years
You will compare the condition of selected industries before the pandemic, after 1 year of the pandemic, and after 2 years of the pandemic, analyzing and assessing how much of an impact the COVID-19 crisis had on the market in Poland. Are you tempted to predict the direction of development in key industries for the economy?
What industries will you find in our ebook?
Check out the ebook for detailed overviews based on data for the following industries:
Gastronomy
One of the most affected industries, is slowly recovering. It has been saved by the takeaway delivery option, requiring rapid digital transformation, as well as high skills in combining online and offline channels. Did they make it through?
E-grocery
Trend that will stay for longer? Pandemic has made Poles very fond of shopping for food products online. The initial boom was successfully exploited by companies. But how?
Gaming
It seemed that the gaming market would become the natural beneficiary of the pandemic. However, the numbers show there was no surprise. Check for yourself
B2B
No more trade shows, no more direct sales, no more customer relationships - it was time for online channels. How did this affect an industry that was unwilling to adapt to trends specific to the millennial generation?
Courier services
Delivery market collapse versus online channel shopping boom. During the pandemic, we witnessed such dissonance in logistics. Did anyone expect couriers to benefit so much from the crisis?
Events
Conferences, professional meetings, workshops taking place only in the digital world? Such a reality became the result of lockdown. Are we still willing to watch webinars two years later?
Culture
The first to close, the last to open - culture got that reputation during the COVID-19 pandemic. But who expected that we would be able to see a theater performance, an exhibition in an art gallery, or a concert without leaving home - even on the other side of the globe! Have the Poles missed traditional culture?
Sport
Physical activity is the easiest way to take care of your health. However, but what happens when gyms and fitness clubs remain closed for more than 250 days? The digital transformation in the fitness industry has failed to win over many Poles. It also failed to save the market from huge losses and debts. Curious to know what is the current condition of the industry?
