The Asambeauty project is not just a simple migration from Magento 1 to Magento 2.
Actually, it was one of the largest PWA implementations on the German market. Thanks to the use of this technology, the loading time of the product page was reduced below 1 second, which, with over 1,000,000 visits per month, is crucial from the point of view of the user's shopping experience. PWA also allows adding a page icon to the home screen, which positively affects customer engagement and speeds up access to the store.
e-commerce
Beauty on a huge scale
Info
Top quality cosmetics of own production, exclusive brands and Omnichannel sales - all that not only makes Asambeauty appreciated by make-up fans, but also by eCommerce industry, which we had a pleasure to work with. For our client we realized one of the biggest Magento2 PWA (Progressive Web App) implementations in Europe.
The advanced open-source based functionality supports a personalized shopping experience, and thanks to the PWA Asambeauty noticeably increased the conversion rate.
Website:
asambeauty.comScope:
Development, UX & UI design
PLATFORM:
Magento 2 PWA
Shopping cart functionalities
On the shopping cart page, we implemented solutions enabling order placement by Customer Service and ongoing verification of address correctness, which was extremely important for our client.
The shopping cart page is the most strategic element of eCommerce platforms. In order to influence the positive shopping experience of asambeauty.com visitors as much as possible, we have enabled adding products to the wish list from the cart level. Important functionality for Asambeauty's customers is also the possibility to pay for the order not only in standard way, but also through Amazon Pay account. This solution increases sales and builds customer loyalty.
Easy and pleasant shopping
Thanks to specially prepared wishlists the customers will not miss any product that they might be potentially interested in purchasing.
Moreover, while searching for products on asambeauty.com the clients will see hints concerning the products they have recently looked through on the portal. This type of feature provides the ability to quickly and intuitively return to the products they were last interested in on the website. Previously browsed, but not bought articles are combined with new proposals, which increases the chance to enlarge the shopping cart with additional cosmetics.
Asambeauty's customers, while adding new products to the shopping cart, are also informed about the time of the free delivery. It is a great solution, especially when making bigger purchases in the store. From now on you can see if you need to add more products to your shopping cart to get the order delivered for free.
New advertising options
Asambeauty can provide its customers with a positive shopping experience with its advertising tags. They allow not only to implement information about seasonal discounts or sales like Black Friday, but additional messages about discounts or bestsellers.
Asambeauty portal now supports several foreign markets and customers can pay for purchases made on the website in different currencies.
Asambeauty.com has become a perfectly developed portal from the marketing point of view, which provides the users with the necessary information and influences their purchasing decisions. While working on the project, we have also taken care of an efficient system of recommendations and referrals. The users of the portal have not only a constant preview of products purchased earlier but they are also constantly informed and asked to give ratings to particular articles.
Technology
Magento 2
RWD
HTML5
jQuery
JS
Axure
php 7
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