E-commerce

Kratki.com - modern
technology for
modern fireplaces

Improving shopping UX, platform maintenance and development across 8 language versions

Scope

PWA Development, Backend & Frontend development

Special features

UX improvement

Industry

fireplace

Year

2020

The result of over 1.5 years of cooperation with Kratki.com brand is a modern eCommerce site built on Magento platform using ScandiPWA framework. Implemented updates and language versions have allowed to improve the shopping process, improving the experience of online store users.

The average number of visitors monthly 180 000

Kratki logo

Kratki has been on the Polish market since 1998. Today it is a well known, respected and one of the biggest European manufacturers of fireplaces, grills and fireplace accessories.

Kratki.com was originally a store set on Magento 2.3.5 on ScandiPWA 2 template with many customized components. As part of our efforts, we updated the version and upgraded to Magento 2.4.1, and ScandiPWA 2 to ScandiPWA 4. Then we focused on stabilizing and developing the language versions, responding to the needs of B2C customers. Ongoing work is also being done to implement solutions for B2B.

The objectives set:

  • further development of UX,
  • improvement of the purchasing process,
  • changing the division of Magento from 8 store views to 8 websites.

The initial state we found:

  • Magento 2.3.5 implemented by another agency,
  • Scandi PWA 2 (July 2020),
  • 8 storeviews,
  • 8 languages,
  • Basic Scandi layout with many custom components.

Implementation process: Part I

During the workflow, we used the Create ScandiPWA, application to create a new theme and link it to Magento.

In turn, a list of components to migrate was created during the redesign process. First, we migrated those that would not be able to be modified in the live version of the site. Then, those requiring minor changes. In the last two weeks, we stopped the frontend activities and focused on migrating new components.

We utilized the ScandiPWA extension mechanism to migrate old components to the new version.

Implementation process: Part II

The testing phase was a challenge, because many components had bugs fixed at their point of origin, in a way that was appropriate for Scandi 2 - it was difficult to distinguish them from bugs created during the Advox team's work. The fluidity and efficiency of the work were ensured by testing the migrated components one by one and the entire site backwards.

Implementation process: Part III

During the third stage of our work - after performing updates and appropriate tests - we could focus on maintaining and stabilizing the platform on new versions. This required constant control over the operation of the online store and ongoing response to emerging errors. We also began actions aimed at implementing additional websites dedicated to B2B customers.

Implementation process: Part IV

Completing the platform stabilization process allowed us to take the next steps in streamlining the shopping process (including the implementation of a dedicated One Step Checkout), which was required by both the client's needs and users' expectations. As part of this stage, we especially started the process of switching from Magento division into 8 store views to Magento websites (and further store view) in accordance with business requirements.

As a result, we not only made it easier to operate the site using Magento administration panel, but also ensured that the store offer was better adapted to the requirements of regional markets (in terms of currency, shipping methods and costs or products).

Some figures to summarize:

18 +
months of work
10000 +
hours of developers work
1000 +
hours of testers work
1700
tasks in Jira
3
Magento developers
1
React developer
1
dedicated QA
1
Project Manager
1
graphic designer

Let's get going

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