E-commerce

Nutrigold - highest quality
dietary supplements
in a new edition

Custom solutions, integrations and a range of marketing opportunities

Scope

Frontend & Backend Development

Special features

custom account activation process

Industry

dietary supplements

Year

2020

Nutrigold is one of the leading companies in the UK market supplying medical professionals and their clients with the highest quality nutritional supplements

Nutrigold's extensive range of proprietary products, as well as its educational services, have made the company highly trusted.

Nutrigold logo

Nutrigold's mission starts from Hippocrates' thinking "Let food be your medicine and medicine be your food", but extends this by reaching out to those individuals for whom food alone does not provide all the vitamins and minerals needed to maintain health and well-being.

The goal of our partnership with Nutrigold was to bring a new and higher quality to their store implemented on the Magento 2 platform.

Goals:

  • increase conversions,
  • implementation of solutions, thanks to which the client's quality content is even more visible and attractive for customers,
  • reaching a greater number of customers.

From the first seconds

Nutrigold.co.uk is a platform where high-quality content is very valuable.

Attractive product images, a wide base of educational materials - from blog articles to webinars - all require a smoothly running store, so one of our key tasks was to optimise the page load speed.

desktop main page of Nutrigold store

Custom account activation process

In order to provide a professional and secure account activation system, we prepared a custom solution. When creating an account on Nutrigold.co.uk customer in the first step must fill out a registration form.

On the basis of the data stored in the ERP, BOK employees contact the customer to confirm the desire to create an account. Then the data from ERP is sent to Magento and the customer activates the account on the front-end.

Marketing opportunities

The supplement industry is very competitive. In order to distinguish our client's powerful content site, we implemented an integration with Wordpress. Now, the last three blog articles are displayed on the homepage.

Search for products

Moreover, we made it even easier to search for products by adding labels informing about their composition -

  • Vegan,
  • Vegetarian,
  • Lactose Free,
  • Gluten Free,
  • etc.

Being aware of the fact that opinions about a store are crucial when choosing an offer, we decided to integrate with Trustpilot. The ability for Nutrigold customers to read user reviews will certainly increase trust in the company.

Magento 1 to Magento 2 migration

For our client, we also handled the migration from Magento 1 to Magento 2 of the second Nutri-link.co.uk platform. Migrating the data will not only ensure the right level of data protection but also, with a simplified- customer path, have a positive impact on conversions.

The objectives set:

  • increase conversions,
  • increase data security,
  • simplifying the customer path.

Let's get going

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