Wiadomości Handlowe -
from professionals,
for professionals

Dedicated content management system allowing for further development of the portal



Special features

custom CMS





The result of nearly one-and-a-half years of cooperation with Wydawnictwo Gospodarcze, the owner of Wiadomości Handlowe is a dedicated content management system (CMS), which makes it possible to manage a professional information portal in a simple, time-saving way.

Wiadomości Handlowe logo

The modern graphic layout, designed by our team, enabled the client’s editors to engage their readers even more by presenting the most important information from the FMCG sector in a clear way.
The result? You can see it below!


  • attractive and engaging content,
  • layout supporting the usable character of the portal,
  • design improving reading comfort.

A few numbers

months of work
Frontend developers
Symfony 4 programmers
hours of programming
dedicated QA
project manager
committed graphic designer

The result? Dedicated CMS system, that provides for content management, built on the basis of microservices, with a built-in newsletter system with the developed API documentation.

A bit of the project history

For many years, Wiadomości Handlowe has deservedly been a strong player on the market - being active both offline (self-published monthly magazines) and online, it is a daily, reliable source of information about FMCG trade and distribution.

The objectives of the cooperation with ADVOX Studio were both to eliminate the technological debt, which all companies operating online are facing at some point, and to implement solutions that will allow further development of the brand.

From the perspective of nearly one month of operation (20 July 2020) of the new version of the site - both key goals have been achieved.


Have you heard this joke? A developer, journalist and advertising specialist come to the bar... At first it seemed as if working with ADVOX would not be easy. When we reported that we wanted it to be "so normal", the developers immediately asked "what does that mean to be normal?". That is why it is worth emphasizing the project support that ADVOX has offered us in addition to its development experience. The support and contribution to all the work the studio has done is priceless. Thanks to the involvement of the ADVOX studio we managed to jump a few steps in the development of our portal and move on to new tracks in the development of our online media. (...)
Cooperation with ADVOX started from the intention to "refresh the layout" of our portal. At some point, the project turned into a thorough rebuilding of the whole service and the logic behind it. This was a challenge not only for us as a customer, but also for ADVOX as a studio. It is not our last word either. Further projects and implementations, as well as ongoing service from ADVOX are on the table.

Bartosz Tesławski, project manager on behalf of Wydawnictwo Gospodarcze. @WH


The biggest challenge was for our team to understand the daily work of the Editorial Office. Through cyclical calls, meetings and by "reaching" individual solutions in the final phase of the project, it has been possible to achieve an effect allowing the Editorial Office to speed up its work, while maintaining the universality of solutions.

Another challenge was to present the content to the readers in such a way as to engage them in current events, putting emphasis on substantive discussions - which is to be reached by the Discussion Forum available from the website's home page.

Apart from the need to import a few entries from the former database.

Challenges vs figures

e-edition of the month periodical
photos and recordings

Dedicated CMS - Key features of the project

Content management of entries (articles, galleries, interactive PDF editions, static pages)
Newsletter generator, allowing to manage their content through drag & drop and integrated with other system functionalities
Newsletter dispatch queuing system
Cross-designed media base - a photo repository available for each system element
Integrated advertising system
Management of individual sections of the visual layer - from the menu, through the header, to the user's consents
Possibility of creating products available for users
Fully configurable rights section for System Administrators - range of rights possible to set within 5 minutes
Any possibility of expansion with new solutions - the whole system has been created on the basis of microservices
The system from scratch is designed to support multiple domains - one administration panel, which allows for any number of pages!



Wiadomości Handlowe




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